ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE

ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE
ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE

BY DAY 3 OF WEEK 2

Briefly identify the topic you selected. Then, summarize the articles you selected, explaining the most salient ethical and legal issues related to the topic as they concern psychiatric-mental health practice for children/adolescents and for adults. Explain how this information could apply to your clinical practice, including specific implications for practice within your state. Attach the PDFs of your articles.

Week 2 Discussion
Ethical and Legal consideration of constraints
 
Restraints is a clinical treatment method used in hospitals for many reasons, such as protecting manic patients from harming themselves or others and preventing demented patients from pulling out their tubes. There are three types of restraints: physical restraints, chemical restraints, and environmental restraints. It is usually the last resort for healthcare providers after all other interventions such as verbal de-escalation failed.
Ethical Consideration of Restraints for Adult Patients
Restraints usually happen in emergencies, healthcare providers will apply them against the patient’s will, which caused considerable ethical dilemmas in clinical. Considering the patient’s safety and autonomy, providers have to weigh the outcome of its use against the outcomes of not using it. Healthcare providers have to receive professional training about the protocols of restraints, familiar with evidence-based guidelines, and legal problems associated with restraints. When restraints are used, they should only limit the movements that may cause harm to the patients or others. Restraints should never be used for the caregiver’s convenience or threatening. If all other less restrictive treatments are failed, restraints are inevitable, providers will make sure that the patients still have their rights during the restraints. Also, the further need for restraints should be assessed continually by healthcare authorities, so, the restraints can be discontinued as soon as possible (Salehi, & others, 2019).
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Legal Consideration for Restraints for Adult Patients
Restraint should be used as a last choice and only be imposed when necessary to protect the patient from harming themselves or others. Patients’ rights should be always protected and promoted during the restraint period. Such as privacy, safety, and the right to be free from all forms of abuse or harassment. The attending physician must be consulted as soon as possible. Providers should debrief with the patient and family to discuss the previous interventions and alternatives to restraints. Each restraint order may only be renewed 4 hours later for adults, and it will expire within 24 hours. The restraint order must be discontinued at the earliest possible time (Public Health, 2018). The Code of Regulation also listed many other legal considerations related to restraints and seclusions.
Ethical Consideration of Restraints on Children/Adolescents
Physical restraint used for children and adolescents in mental health facilities requires particular ethical and legal consideration, it is often used as a reactive behavior management strategy for aggressive behaviors. We all realize that restraints limit the patient’s physical movement, and may cause some physical injuries if it is not used appropriately, but we can’t ignore that they could cause severe and long-term psychological consequences for children or adolescents who experienced restraints and seclusions (Nielson, 2021) ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE.
Providers need to understand the consequences of physical restraint on a child’s physical and mental well-being. Children and adolescents are mentally immature, they may feel defended, and they will experience anger, fear, anxiety, and many other negative emotions. According to some patients’ retrospect reviews, being physically restrained is a severely traumatic experience, it caused physical injury as well as psychological damage. Also, reports suggested that the use of restraint within mental health facilities can damage the therapeutic relationship between patients and healthcare providers.
 
Legal Consideration to Restraints on Children/Adolescents
Due to the tension between the patient’s right to freedom and the healthcare provider’s duty, healthcare providers may face potential claims of improperly detaining patients, false imprisonment, or harming children when restraints are applied. The use of restraints is among the most controversial practices in mental health care, especially for children and adolescents. Children and adolescents are considered the most vulnerable population among mental health patients. Federal and state law shared a desire to provide minor patients with the greatest protections regarding the usage of restraints and seclusion. Providers are mandated to notify the parents and legal guardians of the use of restraints as soon as possible, they will supply a copy of the restraint policy and obtain a written acknowledgment of the policy from the parents. (Neiman, Pelkey, & Holloway, 2016).
 
 
References
Nielson, S., Bray, L., Carter, B., & Kiernan, J. (2021). Physical restraint of children and adolescents in mental health inpatient services: A systematic review and narrative synthesis. Journal of child health care: for professionals working with children in the hospital and community, 25(3), 342–367. https://doi.org/10.1177/1367493520937152
Neiman, E., Pelkey, E., & Holloway, M. (2016). An Analysis of Legal Issues-Child and Adolescent Behavioral Health, Part III: Patient Safety- Identifying and Addressing Legal Issues Involved When Treating Pediatric Patients with Behavioral Health Needs Teaching Hospitals and In-House Counsel Practice Groups, AUTHORS. https://lewisbrisbois.com/assets/uploads/email-files/Child_and_Adolescent_Behavioral_Health%2C_Part_III_-_Patient_Safety.pdf
Public Health. (2018, October 1). Code of Federal Regulations. Www.govinfo.gov. https://www.govinfo.gov/content/pkg/CFR-2018-title42-vol5/xml/CFR-2018-title42-vol5-sec482-13.xml
Salehi, Z., Najafi Ghezeljeh, T., Hajibabaee, F., & Joolaee, S. (2019). Factors behind ethical dilemmas regarding physical restraint for critical care nurses. Nursing Ethics, 27(2), 598–608. https://doi.org/10.1177/0969733019858711
 
ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE RESPONSE 1
Your discussion piece on Restraints was informative. It got me thinking about recent and emerging trends in restraint use and isolation. I know that in my hospital there is a plan to move from restraining patients in a chair to using a bed. We are yet to see this change. This notwithstanding, studies have shown that seclusion and restraint use can be traumatic to patients (Chieze et al., 2019). The comprehensive systematic review by Chieze et. al. (2019) highlighted the negative physical and psychological impact of restraints on this patient population, especially those with a history of trauma. I remember working with a patient who was very disruptive and was pulling out all devices attached to him including extubating himself. He was subsequently physically restrained and placed in an enclosure bed. However, when the family was informed per protocol, they noted that the patient was a prisoner of war, and we were only traumatizing him further. This important part of the patient’s history should have been reflected in his plan of care and the use of physical restraints should have been contraindicated in this patient. As noted by this review, seclusion and restraint were associated with negative effects and they noted problems with arriving at any benefits. The study suggests a more robust patient-staff interaction and relationship which also makes me think of staffing ratios – are healthcare facilities adequately staffed to provide adequate patient-staff interaction to ameliorate or decrease the use of restraints? Meanwhile, I have observed that in my facility, the use of physical restraints is short (about two to four) as they are combined with chemical restraints (e-meds). The ideal for practice is non-malfeasance (do no harm).
Thanks for provoking my thoughts with your discussion piece.
Reference
Chieze, M., Hurst, S., Kaiser, S., & Sentissi, O. (2019). Effects of Seclusion and Restraint in Adult Psychiatry: A Systematic Review. Frontiers in Psychiatry, 10(491). https://doi.org/10.3389/fpsyt.2019.00491
 
 
ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE POST 2
WEEK 2 DISCUSSIONS – Initial Post
JUSTICE
After reading Just Mercy, I understood the meaning of justice as not being limited to the judiciary system and all the attending laws but the hope that the system can and will work equally for everyone (Stevenson, 2014), age, gender, gender identity, race, ethnicity, culture, national origin, religion, sexual orientation, disability, language, and socioeconomic status (“Ethical Principles of Psychologists and Code of Conduct,” n.d.) notwithstanding. This is the essence of the Ethical Principles of Psychologists and Code of Conduct (Principle D). The principle of Justice, as noted by the Code of Conduct, is geared towards ensuring fairness and equitable access to competent psychiatric care for all. The other principles (Beneficence and Nonmaleficence, Fidelity and Responsibility, Integrity, and Respect for People’s Rights and Dignity) make sense in a paradigm where fairness and access is available to ensure that no harm is done, and patients are able to trust their providers (therapeutic alliance) to provide confidential and culturally sensitive evidence-supported care.
Ethical Considerations for Adults
While factors like income security, comorbid health conditions, the need for long-term care, nutrition, housing, abuse, neglect, and age discrimination are some of the ethical issues impacting care for the elderly, the issue of ethical considerations has loomed large in the area of consenting for genetic testing for this population. Lawrie et al. (2019) noted that early detection has not been linked to greater efficacy of treatment. However, they also note that the ethical considerations here are confidentiality, communicating, and sharing of research findings. On the issue of communication, they note that stigma associated with mental illness is a barrier to both delivering the result to the patient/family and disseminating pertinent significant research findings to the provider community. These considerations also apply to children and adolescents as parental consent are required – sometimes by adolescent patients deferring to parents and/or legal guardians, in most cases, to carry out research.
Ethical Considerations for children/adolescents
Adolescence is a period rife with gender issues and emerging gender identity. Kimberly et al. (2018) noted a disparity in the treatment outcomes of cisgender youths and youths with gender dysphoria. The authors urge for a more cautious approach to ensure access and equitable care for this population. Specifically, they advocate for ethical considerations for this population to be gender-affirming and tailored to achieve optimal treatment outcomes (beneficence), with minimal harm (nonmaleficence). The ethical considerations should have a focused treatment plan that supports autonomy for even children during times of rapid development with an emphasis on justice to provide that hope for the future with assured access to care.
Legal Considerations for Adults
As noted above, income security, health care decisions, long-term care, nutrition, housing, utilities, protective services, defense of guardianship, abuse, neglect, and age discrimination are some of the factors that come with adulthood and become even more significant with age. Bipeta (2019) cautions that the mentally ill have the same right as everyone else and must be treated with respect to the principles enshrined in the Code of Ethics ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE. He warns of the need to treat each patient as a legal entity by understanding the unique aspects of each individual patient. He also recommends patience and learning over time for the practitioner to ensure that no harm comes to the patient in the process of care delivery to a mentally impaired patient.
Legal Considerations for Children/Adolescents
The issue of informed consent also looms large in caring for minors. Levin et al. (2022) note barriers to these include erroneous and biased professional assumptions, and inadequate initial assessments, which may lead to a paucity of information shared with the patients and their parents. They note that this is especially so with the gender dysphoric patient. At work, I noted that some children/adolescents have consented to treatment but have not shared their preferred gender identity with their parents/legal guardians. This limits the provider’s ability to share with the parents. According to Levin et al. (2019), this disagreement or disconnection from parents is a legal barrier to care. They also note that the presence of mental health problems may impair cognition and creates doubt about the minor’s ability to understand and be informed enough to consent to care.
Application to Clinical Practice in Colorado
It is important to practice within the Nurse Practitioner Scope of practice in Colorado. While the NP has full practice rights, it is important to have in mind the ethical and legal considerations noted above as they impact care. The age of consent for minors in CO has been lowered to 12 by the passing of Bill # HB17-1320. Even children as young as 10 can obtain psychotherapy treatment without parental consent. While the provider of care is protected by law, it is pertinent to have the Code of Conduct in mind to ensure that the principles of Beneficence and Nonmaleficence, Fidelity and Responsibility, Integrity, and Respect for People’s Rights and Dignity, and of course Justice are not compromised in the delivery of care to minors or the cognitively impaired mental patient ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE.
 
References
Bipeta R. (2019). Legal and Ethical Aspects of Mental Health Care. Indian journal of psychological medicine, 41(2), 108–112. https://doi.org/10.4103/IJPSYM.IJPSYM_59_19Links to an external site.
Ethical principles of psychologists and code of conduct. (n.d.). Https://Www.apa.org. https://www.apa.org/ethics/code/?item=3Links to an external site.
Kimberly, L. L., Folkers, K. M., Friesen, P., Sultan, D., Quinn, G. P., Bateman-House, A., Parent, B., Konnoth, C., Janssen, A., Shah, L. D., Bluebond-Langner, R., & Salas-Humara, C. (2018). Ethical Issues in Gender-Affirming Care for Youth. Pediatrics, 142(6), e20181537. https://doi.org/10.1542/peds.2018-1537Links to an external site.
Lawrie, S. M., Fletcher-Watson, S., Whalley, H. C., & McIntosh, A. M. (2019). Predicting major mental illness: ethical and practical considerations. BJPsych Open, 5(2). https://doi.org/10.1192/bjo.2019.11Links to an external site.
Levine, S. B., Abbruzzese, E., & Mason, J. M. (2022). Reconsidering Informed Consent for Trans-Identified Children, Adolescents, and Young Adults. Journal of Sex & Marital Therapy, 1–22. https://doi.org/10.1080/0092623x.2022.2046221Links to an external site.
Stevenson, B. (2014). Just Mercy. Delacorte Press.
‌ Wiesen, K. (2022). Nurse Practitioner Scope Of Practice By State – 2021. Www.nursingprocess.org. https://www.nursingprocess.org/nurse-practitioner-scope-of-practice-by-state.html
 
ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE SAMPLE 2
This discussion aims to discuss the ethical and legal considerations of involuntary hospitalization, the due process of civil commitment in adolescents and adults, and explain how this topic concerns psychiatric-mental health practice for children, adolescents, and adults.
Involuntary hospitalization and due process of civil commitment
In the United States, involuntary hospitalization, also known as civil commitment, is a legal intervention where individuals who pose a danger to themselves or others or are gravely disabled (unable to provide basic needs for food, clothing, or shelter) due to a psychiatric illness or substance abuse can be detained in a psychiatric hospital or receive supervised outpatient treatment for some length time (Gi Lee & et al., 2021).
Under California law, short-term emergency detention often referred to as a “5150”, is when a person is held in legal custody for 72 hours. Only designated personnel, such as deputy officers, members of a mobile team, or mental health workers for psychiatric evaluation, can place a person on a 5150 legal hold.  After the 72-hour legal hold, a psychiatrist will evaluate the individual, after which the individual may be placed on a 14-day ‘5250’ involuntary hold or can agree to be admitted or discharged. The subsequent step is expected to continue if a court or psychiatrist orders a commitment extension for up to 14 days, subject to legal review (Gi Lee & et al., 2021).  Within four days after the patient is placed on a 14-day involuntary hold, there must be a certification evaluation hearing, also called a probable cause hearing.  The hospital/facility must present a substantiation as to why the patient necessitates further psychiatric management.  The patient is aided by a patient’s rights advocate who can rationalize why there is no need for an additional hospital stay.  A hearing deputy will decide whether or not there is probable cause to hold the patient in the hospital/facility against their will for a period not exceeding 14 days.
Suppose the hearing officer decides there is probable cause, and the patient disagrees with the decision. In that case, the patient has the right to request a Writ of Habeas Corpus and have a hearing in the Superior court of the county where the patient is being held. The hospital may keep a patient for 180 days after the 5250 legal hold if they are still a danger to themselves or others.  In tremendous cases, when an adult has an extensive history of mental illness and non-adherence, family members or professional personnel may request an LPS (mental health) conservatorship; this gives an adult legal authority to make choices for a seriously mentally ill individual who cannot care for themselves.
The purpose of commitment is to guarantee treatment for individuals who need treatment to alleviate the symptoms of psychiatric disorders that contribute drastically to an individual’s higher risk of harm to self or others (Nussbaum, 2020). A psychiatric patient with involuntary hospitalization often has overlapping vulnerabilities of language, sexual orientation, religion, and disrupted education. These vulnerabilities may either withhold vital services or deliver services coercively (Nussbaum, 2020).  Mental illness affects a person’s ability to make rational decisions and live a normal life. Sometimes, a patient’s capability to make choices is so incapacitated by a psychiatric illness that practitioners manage them against their will to restore their ability to make reasonable choices (Nussbaum, 2020).
 
Applications to clinical practice and the specific implications for practice within California
Practitioners are profoundly challenged to be ethical when a patient is involuntarily hospitalized due to civil commitment. When patients are held against their will, they are also intensely vulnerable to illness and social structure.  These situations obligate our profession to provide evidence-based patient care and advocate for better care of people with psychiatric disorders.  Civil commitment has obtained punitive legal criticism. The hearing process is criticized for being a “charade” for lacking a specific, meaningful chance for vulnerable individuals to dispute the liberty restriction they face (SAMSHA, 2020).
In California, under the Lanterman-Petris Short Act (LPS), patients admitted under 5150 retain all their rights when hospitalized or receiving services, except for freely leaving the facility where they are admitted (SAMSHA, 2020).  Patients have all rights given to a voluntarily admitted patient.
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The practitioners define the decision to commit a patient as resolving the pressure between the ethical principle of nonmaleficence and autonomy (Evans & et al., 2020).  They are obliged to predict the occurrence of a patient causing harm to themselves or others, consider when to intervene to avoid harm, and protect and warn those who may be harmed by the patient’s behavior.  As practitioners, we are guided to respect a patient’s ability to make choices and to neither unduly influence nor coerce a patient we are treating simultaneously. We should also act in ways not to cause harm to patients (SAMSHA, 2020).
 
Ethical and legal issues concerning psychiatric-mental health practice for children/adolescents and adults
In an article explored by Rice, Xing Tan & Li.  2021, adolescents navigated their treatment from admission to discharge.  Adolescents brought to the hospital by law enforcement officials after being placed under involuntary psychiatric hold because of the danger to themselves have a sense of shame that leads to tagging themselves negatively. The patient’s perceptions of their psychiatric mental health were too severe to be managed within standard community-based settings. Consequently, they were transferred to a locked psychiatric hospital for treatment.  The legal concern is that the patient has the right to privacy, human care, and dignity and cannot be denied this right as a situation of admission or as part of a treatment strategy.  In this study, it was established that practitioners should advocate an appropriate treatment intervention to meet the adolescent’s needs and revealed significant insight into ways of engaging and explaining the treatment to avoid rehospitalizations.
In another article researched by Jones & et al., 2021 adolescents who experience involuntary hospitalizations positively and negatively impact their mental health treatment.  In this study, the participants describe the negative impact of involuntary hospitalization.  The participants reported distrust and inability to disclose their suicidal feelings as the environment was more punitive than therapeutic. Others suggested examination and evaluation be constantly incorporated into the clinical practice and addressed the need to evaluate interventions intended to promote patient-centered practices in hospitals (Jones & et al., 2021). Any time a right is denied under a “good cause,” it must be acknowledged in the patient’s medical record and clarified to the patient ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE.
In an article by Gather & et al., 2019 an adult patient who is actively psychotic and dangerous to themself and others is no longer considered competent to evaluate their need for psychiatric health services. The article substantiates that a commitment promotes the ethical obligation of the practitioner to encourage beneficence to the patient.  Involuntary hospitalization during this course becomes essential to treating the adult patient and initiating preventive services to promote patient and public safety (Gather & et al., 2019).
According to the article “Incidences of Involuntary Psychiatric Detentions in 25 U.S. States,” involuntary hospitalization in adults improves the patient’s clinical condition and overall well-being and protects their safety and others while valuing their rights (Gi Lee & et al., 2021).
It is imperative to balance the significance of self-determination and the social responsibility to care for a person with a lessened capacity to act in their best interest (Gi Lee & et al., 2021).
 
References
 
Evans, E. A., Harrington, C., Roose, R., Lemere, S., & Buchanan, D. (2020).  Perceived Benefits and Harms of Involuntary Civil Commitment for Opioid Use Disorder. The Journal of Law, Medicine & Ethics: A Journal of the American Society of Law, Medicine & Ethics, 48(4), 718–734.  https://doi.org/10.1177/1073110520979382Links to an external site.
Gather, J., Kalagi, J., Otte, I., & Juckel, G. (2019). Interviewing a Person with Bipolar Disorder Under Involuntary Commitment: A Case Report. Journal of Empirical Research on Human Research Ethics: JERHRE, 14(5), 472–474.  https://doi.org/10.1177/1556264619847322Links to an external site.
Gi Lee, M. S. W., & David Cohen, M. (2021).  Incidences of Involuntary Psychiatric Detentions in 25 U.S. States. Psychiatric Services, 72(1), 61–68.  https://doi.org/10.1176/appi.ps.201900477Links to an external site.
Jones, N., Gius, B. K., Shields, M., Collings, S., Rosen, C., & Munson, M. (2021).  Investigating the impact of involuntary psychiatric hospitalization on youth and young adult trust and help-seeking in pathways to care. Social Psychiatry and Psychiatric Epidemiology, 56(11), 2017–2027.  https://doi.org/10.1007/s00127-021-02048-2
Nussbaum, A. M. (2020). Held Against Our Wills: Reimagining Involuntary Commitment. Health Affairs (Project Hope), 39(5), 898–901.  https://doi.org/10.1377/hlthaff.2019.00765Links to an external site.
Rice, J. L., Tan, T. X., & Li, Y. (2021).  In their voices: Experiences of adolescents during involuntary psychiatric hospitalization. Children and Youth Services Review, 126.  https://doi.org/10.1016/j.childyouth.2021.106045Links to an external site.
SAMSHA.  (2021).  Civil Commitment and the Mental Health Care Continuum: Historical Trends and Principles for Law and Practice.  https://www.samhsa.gov/sites/default/files/civil-commitment-continuum-of-care.pdfLinks to an external site.
D2.In their voices_ Experiences of adolescents during involuntary psychiatric hospitalization _ Elsevier Enhanced Reader.pdf Download D2.In their voices_ Experiences of adolescents during involuntary psychiatric hospitalization _ Elsevier Enhanced Reader.pdf
D2.Held_Against_Our_Wills_Reimag.pdf Download D2.Held_Against_Our_Wills_Reimag.pdf
D2.Investigating the impact of involuntary psychiatric hospitalization on youth and young adult trust and help-seeking in pathways to care.pdfDownload D2.Investigating the impact of involuntary psychiatric hospitalization on youth and young adult trust and help-seeking in pathways to care.pdf
D2.Incidences of Involuntary Psychiatric Detentions in25 U.S. States.pdf Download D2.Incidences of Involuntary Psychiatric Detentions in25 U.S. States.pdf
D2.Interviewing.pdf Download D2.Interviewing.pdf ETHICAL AND LEGAL FOUNDATIONS OF PMHNP CARE


5 P’s of healthcare marketing essay assignment example

5 P’s of healthcare marketing essay assignment example
5 P’s of healthcare marketing essay assignment example
5P’s of Healthcare Marketing
The health sector is one of the most sensitive sectors across the world. Generally, 5p’s have been regarded as the basic components that make the sector to exist. These components include patients who are primarily the service seekers, physicians who provide care to the patients, administrators, payers and policy makers. 5 P’s of healthcare marketing essay assignment example. Having a stable health sector without the mentioned components is hard. This paper will discuss the 5P’s of healthcare marketing with reference to three healthcare facilities.
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It has been established that over 28 assisted living facilities to exist in the US which together are said to handle over one million patients 5 P’s of healthcare marketing essay assignment example. A good example of such facility is Excellence Senior Living located in Orlando. These facilities are tasked with handling patients that are over 83 three years. Most of these patients are characterized by reduced productivity as well as multiple health complications due to aging. Both the male and female patients receive care from these assisted living residences in the US. At Excellence Senior Living located in Orlando, the care providers are well trained to provide patient centered care putting into consideration the aspects of cultural diversity of all patients (Excellence Senior Living, 2017). The care provided is technically equipped to provide adequate medical services that are inclusive of medical management services. The role of healthcare administrator at the facility is to provide leadership as well as facilitate administrative functions. Most of the services offered by the facility can be paid by an insurance company. As far as policy formulation regarding assisted living is concerned, Excellence Senior Living adheres to the policies developed by the National Center for Assisted Living (NCAL). 5 P’s of healthcare marketing essay assignment example.
Another important facility that can be discussed is the hospice facility with George Mark Children’s House serving as a good example (George Mark Children’s House, 2017). Hospice care can be described as an end of life care for patients considered to have a terminal illness. It is important to note that George Mark Children’s House only caters for children. The services offered by the care providers also extend to supporting the parents, guardians and family members of a patient. The facility is adequately equipped with pediatric specialists who are capable of handling the children brought to the facility. 5 P’s of healthcare marketing essay assignment example. Health insurance providers have always had a package that accommodates hospice care in the United States. These insurance caters for patients of any age provided they have been diagnosed with a terminal prognosis. As far as policy formulation and enforcement is concerned, hospice care providing facilities are obliged to adhere to the plies developed by the National Hospice and Palliative Care Organization. Similarly, the role of healthcare administrator at the facility is to provide leadership as well as facilitate administrative functions 5 P’s of healthcare marketing essay assignment example.
Another area in the sector of health is the home health where an excellent example can be derived from the services offered by Waterman Village Retirement Community (2017). The non-profit organization was established to provide care for residents in their homes. Most of the patient recipients for these services are the elderly in the society. This facility is has been accredited by the Community Health Accreditation Program which is also a policy making body 5 P’s of healthcare marketing essay assignment example. It has been indicated that owning a long-term care insurance helps in paying the bills at Waterman Village. The role of healthcare administrator at the facility is to provide leadership as well as facilitate administrative functions.
From the three examples provided above, it is evident that the 5p’s can affect the marketing potential of the respective health organizations.  For instance, Excellence Senior Living facility can to market itself basing on its best patient outcome, best professionals in care provision and best options for patients to pay the bill. George Mark Children’s House serving also markets its potential to handle patients using its facilities, professional staff, and professional services especially the billing services. The same situation applies to the Waterman Village Retirement Community. All the marketing information of the discussed firms is derived from four out of the 5P’s. This is because, at the policy level, a single firm may not have the power to formulate its policies.  A larger organization recognized by the federal government or the state government formulates policies in the respective areas which these facilities are expected to follow. 5 P’s of healthcare marketing essay assignment example. For instance, all these firms are expected to abide by any policy formulated and adopted by the National Health Council. The quality and range of services provided by these firms should be in line with the established policies. Therefore each of these firms has a chance to market its services basing on the quality services they provide to patients, the wealth of the professional caregivers at their disposal, friendly options regarding payment of medical bills and a responsive administration. 5 P’s of healthcare marketing essay assignment example.
It is important to acknowledge the fact that the discussed health facilities are considered non-profit, and thus the marketing approach slightly varies from that used by business firms. Therefore, it can be concluded that facilities that allow insurance policies to service the bills attract more patients. In addition, the facilities that provide the best professional services naturally attract more clients. Finally, the facilities that adhere to established health related policies win the trust of clients 5 P’s of healthcare marketing essay assignment example.
References
Excellence Senior Living. (2017). Retrieved from http://www.excellenceseniorliving.com/programs/
George Mark Children’s House. (2017). Retrieved from http://georgemark.org/about-us/how-we-help-children/#eol-care
Waterman Village Retirement Community. (2017). Retrieved from http://www.watermanvillage.com/home-care
Assignment
Instructions:
(In this unit, you will become the investigator of three (3) healthcare systems and predict
which one has the most promising marketing potential. By the end of this unit, you will be
able to proficiently discuss how the 5 P’s of marketing and research-supported assessment
strategies impact the marketing potential of a healthcare system.) 5 P’s of healthcare marketing essay assignment example.
? Select and provide a general overview of three (3) healthcare organizations that
interest you*(I want you to choose these 3 healthcare of Austin texas: St. david healthcare, seton hospital, and Austin regional clinic)
? Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can
be general or specific).
? Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential
of a healthcare organization.
? Using an assessment or evaluation strategy, discuss the marketing potential of each
and predict which one has the most promising marketing potential.
• Be sure to support your assertions with evidence-based research, scholarly articles,
and well-supported strategies that support your predictions.
• 3-4 page paper excluding front and back matter (APA standards apply).
• Internal organizational memorandum.
• Infographic
• Power Point presentation for a Board of Directors (10-12 slides; speaker notes
as needed to support assertions).
• 7-10 minute public service announcement (using a free online voice recorder
such as vocaroo.com)
• Video newscast (using a free online video recorder such as
YouTube.com)(e.g. entertainment talk show, television commentary,
interview-style, news reporting, etc.). 5 P’s of healthcare marketing essay assignment example.
• The use of first person is permitted for this assignment (excluding option 1). APA
formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
• Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected. 5 P’s of healthcare marketing essay assignment example.
*Hint: Try locating healthcare systems that you are familiar with, would like to network
with, have heard concerns about, or ones that are completely unfamiliar to you.
Reference: https://data.medicare.gov/ 5 P’s of healthcare marketing essay assignment example.


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