See attachment, there are 6 seperate questions each needing to be 100-150 words each. Thanks.See attachment, the

See attachment, there are 6 seperate questions each needing to be 100-150 words each. Thanks.See attachment, there are 6 seperate questions each needing to be 100-150 words each. Thanks.


1
MiniCase 12 – LEGO’s Turnaround: Brick by Brick:
What are LEGO’s core competencies? Explain.
2
MiniCase 13 – Cirque du Soleil: Searching for New Blue Ocean:
Cirque du Soleil was able to gain and sustain a competitive advantage for many years. Why was Cirque du Soleil
successful in the first place (while most other circuses barely survive)?
3
MiniCase 9 – Business Model Innovation: How Dollar Shave Club Disrupted Gillette:
How was Gillette initially able to gain a competitive advantage? Was Gillette able to sustain its competitive
advantage? If so, how?
4
MiniCase 10 – Competing on Business Models: Google vs. Microsoft:
Why are Microsoft and Google becoming increasingly direct competitors?
5
MiniCase 15 – Disney: Building Billion-Dollar Franchises:
Why do you think Disney was so successful with its acquisitions of Pixar, Marvel, and Lucasfilm, while other
media interactions such as Sony’s acquisition of Columbia Pictures or News Corp.’s acquisition of MySpace were
much less successful?
6
MiniCase 12 – LEGO’s Turnaround: Brick by Brick:
Apply the core competence-market matrix to show how LEGO leveraged its core competence into existing and
new markets over the past decade.

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