Provide an example of how amazon uses digital and/or social media to accomplish an objective (e.g. to address a

Provide an example of how amazon uses digital and/or social media to accomplish an objective (e.g. to address a

Question:

Provide an example of how amazon uses digital and/or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).Item 1:  Describe the situation or example in detail.
Item 2:  How successful was the company in accomplishing the objective? Support your answer with reference (s).
Item 3:  List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.
Item 4: If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?

Expert Answer:

Answer rating: 100% (QA)

1 Example Situation Amazon in a bid to enhance customer engagement and promote its Prime Day event l
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