Powerfully Explaining Why You Should Get the Job Background and Writing Prompt In your first assignment for BA 2196,

Powerfully Explaining Why You Should Get the Job

Background and Writing Prompt

In your first assignment for BA 2196, you assessed and elaborated on your suitability for a particular job. For this assignment, you’ll elaborate by writing a strong, focused, and professional cover letter for that same job opportunity.

Your task

Re-examine your job ad from the Value Proposition assignment—you’ll need it again here—and choose 2 required skills/abilities to claim and demonstrate in your Cover Letter

NOTE: You MUST TURN IN THE ENITRE JOB AD OR JOB POSTING/ANNOUNCEMENT WITH YOUR LETTER. I will read your letter as a response to the ad.

On the copy of the job ad, underline or highlight the 2 skill/ability requirements that you will address in your Cover Letter. For instance, if the job ad requires candidates to be “able to work in a fast-paced environment,” and you decide to claim this skill in your letter, highlight or underline that text on your attached job ad (no need to highlight your own writing in the letter, which can complicate the feedback process from your instructor).

2. Think of specific, tangible examples from your life to demonstrate your 2 required skills.

Speaking only in generalities will not be enough—you must give specific evidence that illustrates your skill claims.
Write a powerful, specific, and convincing cover letter. The Business Writer’s Handbook rightly calls a cover letter “essentially a sales letter in which you market your skills, abilities, and knowledge.”

REMEMBER TO:

Make yourself stand out by describing your specific accomplishments and achievements.
Convince the reader that you will be an excellent choice for this position.

This letter must clearly demonstrate your fitness for a position in your chosen field.

REMEMBER, your Cover Letter must have STRUCTURE

Thesis + Topic Sentence + Unified Sections

You must organize the information in your letter with a “thesis.” Thus, your first paragraph should end with a “thesis”-type sentence, asserting the two skills you will claim in your letter and prove with specific experiential evidence. Each body section will begin with a topic sentence (which must echo one of the thesis claims). All paragraphs must be “unified”: they must stay ONLY on the topic asserted in the topic sentence – NO TOPIC DRIFT.

Required Cover Letter Outline:

Section 1—Intro

Enthusiasm (“I’m excited to apply…”)
Context (job you’re applying for)
Assertive thesis (skill “A” and skill “B”)

Section 2—Body Section A

Assertive skill claim “A” (echo thesis)
Specific, tangible proof that you have skill “A”
“So what?” (assert that you will use skill “A” effectively to achieve required tasks at the company if hired)

Section 3—Body Section B

Assertive skill claim “B” (echo thesis)
Specific, tangible proof that you have skill “B”
“So what?” (assert that you will use skill “B” effectively to achieve required tasks at the company if hired)

Section 4—Closing

Reiterate thesis (close strongly by reasserting that you will be an excellent fit for the job)
Explicitly allude to the next step in the hiring process (“To schedule an interview, you can reach me at…”)
Thank your reader

Here are formatting requirements for the letter submission—READ CAREFULLY

1. Your letter must consist of 12-point, Times New Roman font. (If you feel need to use smaller text, you must ask for and receive explicit permission from me in person at least 48 hours before the assignment deadline; unnecessarily small font could make an employer simply not read your letter).

2. Your letter must be limited to one page, so make every word count. Use the “Moderate” margin setting in Office: 1 inch top and bottom, 0.75 inch left and right.

3. You must attach your ENTIRE job ad

4. Your letter must be formatted as a business letter. For correct format, refer to the EXAMPLE

5. Your letter is a professional letter of application; any typos, misspellings, punctuation problems, or grammar errors will lower your grade. This letter should be revised, edited, and proofread before you turn it in.

Rubric
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContent (35 points)

35.0 pts

Exemplary

Letter specifically matches the job advertisement and makes clear how your experience will benefit the employer. Letter consistently uses an appropriate, professional style and tone for the audience. Letter uses detailed, relevant evidence to support the claim(s). Letter shows strong ability in analyzing and effectively addressing the needs of the assignment and intended audience.

30.0 pts

Proficient

Letter shows awareness of the job advertisement and makes generally clear how your experience would benefit the employer. Letter mostly uses an appropriate, professional style and tone for the audience. Letter uses largely detailed, relevant evidence to support the claim(s). Letter shows good ability in analyzing and appropriately addressing the needs of the assignment and intended audience.

20.0 pts

Developing

Letter shows little awareness of the job advertisement and makes somewhat clear how your experience would benefit the employer. Letter somewhat uses an appropriate, professional style and tone for the audience. Letter uses little detailed, relevant evidence to support the claim(s). Letter shows general ability to analyze and appropriately address the needs of the assignment and intended audience.

10.0 pts

Limited

Letter shows no awareness of the job advertisement and does not make clear how your experience would benefit the employer. Letter does not use an appropriate, professional style and tone for the audience. Letter uses no relevant evidence to support the claim(s). Letter does not analyze and address the needs of the assignment and intended audience.

35.0 pts

This criterion is linked to a Learning OutcomeStructure (35 points)

35.0 pts

Exemplary

Makes immediately clear the key message(s) and objective(s) – i.e. a “thesis” stating your experience and fitness for the job. Each internal paragraph opens with a topic sentence that specifically asserts what experience the paragraph uses as evidence. Clearly establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer. Key message(s) and/or argument(s) is/are focused and main points are clear. Paragraphs are coherent, well sequenced and display logical progression of thoughts/ideas. No topic drift. Document follows letter formatting instructions. Student follows all assignment instructions.

30.0 pts

Proficient

Makes clear the key message(s) and objective(s) – i.e. a “thesis” stating your experience and fitness for the job. Each internal paragraph opens with a topic sentence that generally asserts what experience the paragraph uses as evidence. Generally establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer. Key message(s) and/or argument(s) is/are generally focused and main points are generally clear. Paragraphs are generally coherent, fairly well sequenced and show a progression of thoughts/ideas. Minimal topic drift. Document generally follows letter formatting instructions. Student follows most assignment instructions.

20.0 pts

Developing

Makes somewhat clear the key message(s) and objective(s) – i.e. a “thesis” stating your experience and fitness for the job. Each internal paragraph opens with a topic sentence that somewhat asserts what experience the paragraph uses as evidence. Somewhat establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer. Key message(s) and/or argument(s) is/are somewhat focused and main points are somewhat clear. Paragraphs are somewhat coherent, somewhat well sequenced and show little progress of thoughts/ideas. Drifts off topic at times. Document somewhat follows letter formatting instructions. Student follows some assignment instructions.

10.0 pts

Limited

Does not make immediately clear the key message(s) and objective(s) – i.e. a “thesis” stating your experience and fitness for the job. Internal paragraphs do not open with a topic sentence asserting specifically what experience the paragraph uses as evidence. Does not establish the appropriate context for why information is important – i.e. how your experience can benefit the employer. Key message(s) and/or argument(s) is/are unfocused and main points are not clear. Paragraphs are not coherent and show no progress of thoughts/ideas. Drifts off topic throughout. Document does not follow letter formatting instructions. Student does not follow assignment instructions.

35.0 pts

This criterion is linked to a Learning OutcomeLanguage (30 points)Use Grammar & Language Checklist as a guide.

30.0 pts

Exemplary

Uses language that is concise and includes precise details. Jargon used strategically and appropriately. Demonstrates sophisticated awareness and use of grammar and written mechanics. Free of grammatical, spelling or punctuation errors.

25.0 pts

Proficient

Uses language that is mostly concise and includes many, but not all, precise details. Jargon used appropriately. Adheres to most grammatical, spelling or punctuation rules. Contains few errors.

20.0 pts

Developing

Uses language that is somewhat concise and includes some precise details. Jargon used somewhat appropriately. Adheres to some grammatical, spelling or punctuation rules. Contains some errors.

10.0 pts

Limited

Uses language that is wordy and does not include precise details. Jargon is not used appropriately. Does not adhere to grammatical, spelling or punctuation rules. Contains many errors.

30.0 pts

Total Points: 100.0


Abe Abramson
BA 2196 Section 15/Professor Allmond
Cover letter
JOB AD:
The ScattergoodEthics Program offers internships during the school year and over the summer for
undergraduate students interested in the ethics of behavioral healthcare. Responsibilities include
gathering research to produce content for the program’s website and the Institute series. Interns will also
coordinate with other staff to complete administrative tasks. The ScattergoodEthics Program sponsors
independent studies and other academic opportunities for interested students.
Requirements:
Research skills preferred
Strong communication skills (written and oral)
-paced team environment
The Department’s summer internship program has served to provide high school and undergraduate
students with a mentored research experience at the University of Pennsylvania. The ScattergoodEthics
Program has participated in the internship program each summer. Interns have been instrumental in
developing and planning educational workshops, providing research assistance on publications, and
assisting with program marketing. They have been co-authors on peer-reviewed publications, developed
conference presentations, and engaged in other scholarly activities. The ScattergoodEthics Program will
continue to recruit 1-2 interns each summer.
About us: The Scattergood Program for the Applied Ethics of Behavioral Health Care (ScattergoodEthics)
is housed within the Department of Medical Ethics & Health Policy at the Perelman School of Medicine of
the University of Pennsylvania.
ScattergoodEthics is dedicated to education, research, and resource development for the field of
psychiatric, mental, and behavioral healthcare ethics. The program engages in scholarly research, trains
and educates clinicians and scholars in mental and behavioral healthcare ethics, sponsors programs and
public events, and promotes and advocates for greater attention to the ethical dimensions of diagnosis and
treatment. ScattergoodEthics is funded in large part by the Thomas Scattergood Behavioral Health
Foundation.
(NOTE: Although this job ad example is abbreviated for convenience, you should include your
ENTIRE ad with your assignment; please don’t leave out any info).
1700 Oxford Ave.
Philadelphia, PA 19121
January 1, 2018
Ms. Jennifer Smith
Director of the Scattergood Program for the Applied Ethics of Behavioral Healthcare
Department of Medical Ethics and Health Policy
University of Pennsylvania
3401 Market St.
Philadelphia, PA 19104-3308
Dear Ms. Smith,
I am excited to apply for the summer research internship for the Scattergood Program for the Applied
Ethics of Behavioral Healthcare, which I found on your department’s website. My skills as a researcher,
exemplified by my research internship, and my ability to communicate effectively, which I employ daily
as a peer advisor at the Fox School of Business, will allow me to greatly benefit your program.
In summer 2017, I demonstrated effective research skills while participating in Lehigh Valley Health
Network’s two-month research scholar program. For example, I shadowed two hospital administrators
for 150+ hours, assisting with their research to create a business plan, analyze cost data and revamp
LVHN’s orthopedic website. Additionally, I analyzed a massive data set of the surgical instrumentation
used in over 1,600 laparoscopic appendectomies. Then, I researched which instruments were high cost
drivers and recommended a standardized tray list of instruments for each procedure. The hospital plans
to follow my recommendation, which will save $150,000 per year. The skills I demonstrated at LVHN
will allow me to aid your program website and Institute series with useful, quality research.
Additionally, as a peer advisor at the Fox School of Business, I display my communication skills.
Working closely with at team of 12 full-time academic advisors, I serve Fox’s 6,000 students—often
counseling them one-on-one—by helping them plan their academic endeavors while adhering to
school policies. I also give oral presentations, to groups as large as 200 students, when I assist with
academic workshops, school networking events and new student orientations. My ability to
communicate effectively will benefit your program when sharing my research with colleagues.
My research and communication skills will enable me to add value to your program. To schedule a time
to speak more about this opportunity, I am available at abe.abramson@temple.edu or (610) 555-3333.
Thank you for considering me; I look forward to hearing from you.
Best,
Abe Abramson
Xu Han
BA 2196 Section #704 /Professor Allmond
Value Proposition Paragraph
In summer 2018, I demonstrated strong independent working skills in E Realty International
Corporation for a two-month internship. For example, I had to research different housing
information by myself and help customers solve their issues. Lots of customers had asked me
about how big the houses are, or whether there is a parking space. Additionally, I communicated
with customers to make an appointment, then I had to match an agent to show customers the
house. During my internship, the E Realty Corporation operated more efficiently because I
assigned different customers to proper agents to avoid conflicts and save time. The skills I
demonstrated at E Realty Corporation will aid this position you provided.
Real Estate Agent – Training Provided
Keller Williams Realty
Philadelphia, PA 19115
$35,000 – $100,000 a year
Part-time, Commission
New and Experienced Agents Welcome!
Have you reached your potential in your career? Are you making the money you deserve? Do you
have the tools, leadership, and supportive environment to help you succeed in this lucrative and
exciting industry? If you answered “No” to any of these questions, Keller Williams Realty is your
answer.
At Keller Williams Realty, You Can:




Make a six-figure, commission-based income
Have a flexible schedule
Find the best free training and support (no previous experience necessary)
Work full-time or part-time
In Order to Join Our Team, You Must:




Be willing and able to obtain your real estate license
Have a desire to work independently and have control over your professional growth
Have a strong work ethic and desire to be successful
Have excellent communication skills and the ability to network to build your business
This is not a salaried position. Your income is entirely commission-based and provides unlimited
potential.
There’s a reason that we’ve passed every other real estate company, and we’re now the largest
(and still fastest growing) real estate company in North America with over 175,000 associates. Keller
Williams agents account for more sales and more sales volume than any other real estate company
in the world.
If you’re interested in joining our team, click the Apply button and give us your information so we can
follow up with you.
Keller Williams Realty – 30+ days ago – save job – report job

Purchase answer to see full
attachment