Instructions on the file

Instructions on the file


Activity 8: Evaluating Emotional Appeals
Instructions: In class we discussed a range of different emotions that can be incorporated into
an emotional appeal and tips for doing so effectively. For this activity, you will find an emotional
appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e.,
persuasive). Refer to class notes from Unit 7 (Pathos & Emotional Appeals) as well as the Nabi
(2012) reading to help you complete this activity.
Find an example of an emotional appeal online. It may be an advertisement, commercial/video,
PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of
the following:
(1) Provide the link for the emotional appeal.
(2) In one sentence, describe the purpose of the persuasive appeal. In other words, what was
the appeal trying to persuade people to do/think/believe?
(3) In one paragraph, describe the persuasive appeal in detail. (E.g., what images did it use?
What words did it include?)
(4) What emotion did the appeal attempt to arouse? Provide at least three specific elements
from the appeal that support your claim.
(5) Was this appeal effectively persuasive? In other words, did it persuade you? Explain
why/why not (and if it did not persuade you, what could have been added/improved to
persuade you).
This activity must be submitted to eCampus as either a text submission or an attached file no
later than 11:59pm.
Unit 7: Pathos & Emotional Appeals
1. Emotional Appeals
Pathos. is appealing to the AUD
emotions,
why it’s impi
* Attention grabben
*vely powerful for persuasion (when wesed
Bountes emotionally people act beases
IMP
on emotions
Phetty much any any emotion that you can
come up with
Range of Emotional Appeals
oll
cus
3. How to Generate Emotional Appeals
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و حومه کار
متال دي
use emotionally changed Language
using vivid examples.
be sincehe, passionate and expressive.
*EA: it can help with the persuasion process of inseren
and dif, emotions have dif effects
عاطمي
Jeseni
58
4. Fear Appeals
Present arisk of ‘Vulnerability to risk
a. Extended Parallel Process Model
A theohy that predicts to feat appeals.

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ار
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&
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hichtself and response
low self or response
efficacy
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Fear
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efficacy ?
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Feat
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and severity,
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External stimuli
Message
Ferot
Apped
Threat
Appraisal
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the
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weil
low susceptibility
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phrase that e
tisit a threat to you
or not? 1.
threat
efficacy
Whell
of severitty
59
5. Guilt Appeals
it occurs when an Internalized nohu is violated
الما
دیدارة الاحيا
الحنام ، الواد راكعامل المال
a. How to use a guilt appeal in public communication
Be subtle / genter
كن لطی
I lost in use as amiliar/ likable source
؟ e/
خرب
وراح انه الوی
how to je i provide easy/cleat slution to alienat gwllt
وقع المحرر بالذب
ivo Anticipated guilt-
How the And
can avoid guilt in the
Future
60
6. Humor Appeals
+ Taps In happiness and Joy
– Attention grabber.
* can be distraction (focus on the humah, but not about
what is being said)
* Effects the persuasion process (may not be immediate)
a Sleeper Effect
we heneuber and think about the funny things
Chab long term effect)
61

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