Choose a friend, family member, classmate or yourself! Briefly describe them: name, age, job student, related hobbie

Choose a friend, family member, classmate or

yourself! Briefly describe them: name, age, job

student, related hobbies and interests, and if you

think they are a Light (under 4hrs/day), Average

(4-7hrs/day), or Heavy media user (7+hrs/day).

B. Select 3 types of media apps or activities that person uses

C. Describe their use of each media or application.

Describe the locations, conditions and/or context in which they normally use media.

D. In your view, WHY do they use each one?

What do they get out of it? Identify what specific gratifications you think they

receive from each activity or app. Explain.

E. Lastly, briefly assess how each media affects them and those around them.

___________________________________________________________________________________


Assignment 1
Applying Uses & Gratifications of Media
A. Choose a friend, family member, classmate or
yourself! Briefly describe them: name, age, job
student, related hobbies and interests, and if you
think they are a Light (under 4hrs/day), Average
(4-7hrs/day), or Heavy media user (7+hrs/day).
B. Select 3 types of media apps or activities that person uses
C. Describe their use of each media or application.
Describe the locations, conditions and/or context in which they normally use media.
D. In your view, WHY do they use each one?
What do they get out of it? Identify what specific gratifications you think they
receive from each activity or app. Explain.
E. Lastly, briefly assess how each media affects them and those around them.
(Example on back is a chart or spreadsheet, but can also be formatted into paragraphs)
Example for paragraph formatting
A. Sample Simon is a 19-year old college student who lives in San Bruno and works part time at a
pizzeria. He loves hip hop and is politically active. He’s an average media user; probably about 6
hours per day. He doesn’t really watch TV or play video games much. He lives at home with his
parents.
B. The 3 media that Simon uses the most are Twitter, Music, and Texting
Twitter
C. Describe
Texting
C. Describe
D. Gratification
D. Gratification
E. Effects
E. Effects
Music
C. Describe
D. Gratification
E. Effects
DGME 100 Brown
sp19
EXAMPLE ASSIGNMENT
Name
Essay 1: U&G
A. Sample Simon is a 19-year old college student who lives in San Bruno and works part
time at a pizzeria. He loves hip hop and is politically active. He’s an average media user,
probably about 6 hours per day. He doesn’t really watch TV or play video games much.
He lives at home with his parents.
B. The 3 media that Simon uses the most are Twitter, Music, and Texting
TWITTER
MUSIC
TEXTING
C. Describe their Simon mostly uses Simon is nearly always Simon never answers his
use of media
Twitter for voicing political wearing ear buds, at least phone when it rings
and social views. He has in one ear. He listens to because if it’s someone he
just over 1,000 followers music from his
knows, they will be
who mostly post about smartphone all day. texting. He only texts
serious issues. He also Sometimes he listens to people, never calls them. I
follows a bunch of protest Spotify. His favorite genre have texted with him for
organizers and keeps up of music is hip hop. He over an hour at a time. He
with their issues. One of does take them off during texts his girlfriend
his recent tweets
class, with few
throughout the day, even
promoted an Antifa exceptions. At work, he at work and school. He
protest in SF. He’s truly can’t use his earbuds and will often be in 3 text
himself on Twitter, he hates hearing the dumb convos at once. His boss
doesn’t put on a different music the company plays, took his phone away one
personae or anything. He unless it’s 80s music, time, so now he tries to be
uses his real name and which he loves. He also stealthy about it.
photo.
does homework while
listening to music.
D. Identify
Social & Cognitive. Entertainment & Personal. Social. Simon’s main use
Simon uses Twitter to
Received
He mostly uses music as and practically his only
connect to other entertainment, but hip use of texting is to
Gratifications
activists and to learn hop is also a part of his communicate with his
and explain about new issues. I personal identity. I think girlfriend.
could include
it helps pass time at work
entertainment becaus and while driving. hink
he does like funny
Simon needs music for
memes, but it’s not his energy and motivation.
primary use.
E. Effects
He always seems to Music makes Simon
know what’s going on in happy. It’s that simple.
the world. Sometimes it’s Sometimes he gets into
hard to talk to him about minor trouble at work for
everyday things because too much singing and
he’s so seriously involved dancing, but mostly they
in activism.
just tease him.
It’s annoying to be around
Simon when he’s texting
his girlfriend. It goes on
and on, so sometimes
just say “you seem too
busy to hang out, so I’ll
catch ya later.” I’m not his
only friend that does this.
2

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