Based on your current understanding of Timberland and the footwear and apparel industries, what opportunities ha

Based on your current understanding of Timberland and the footwear and apparel industries, what opportunities has your group discovered for Timberland to grow their business with the consumer groups addressed in the case study. so this is what you need to work with. just one question you gon search for. and need apa format.the attachment below is what you need to look at. prob take some times to check but its important coz this is also the rubric for my paper.


Assignment: Business Research Assignment | Timberland
SB105 Integration and Application II
Deadline: Determined by Instructor
Point Value: 50 Points Total Possible (5% of Semester Grade)
• Paper = 25 Points Possible | See Written Paper Rubric for Criteria
• Team Ratings Form = 25 Points Attendance/Participation
Overview
The business research assignment provides an opportunity for students to research a topic that
is important in business, utilize library resources, share their findings through written and oral
communication, and develop team skills.
Student Learning Outcomes
• Successfully research and analyze an important issue in business.
• Appropriately utilize library resources to justify and support suggestions.
• Work effectively in team environments – with an appreciation for interpersonal skills,
motivational issues, group dynamics, and factors that can contribute to workgroup
failure/success in a work-setting.
• Communicate business concepts effectively through writing and speaking.
Instructions (Noting the term definitions above, complete the following).
Your team will serve as consultants for a company. In your research, be sure to explore the
following:
1)
Read and analyze the “Timberland Case Study” and supporting information along with
researching the Timberland website via https://www.timberland.com/
a. List and describe the products/categories Timberland sells to consumers.
2)
Visit the Retail Business Market Research Handbook 2017-2018 via
http://www.rkma.com/snhu/retail17/
a. PART V: APPAREL, FOOTWEAR & ACCESSORIES p. 145
b. Section 40 MARKET ASSESSMENT: FOOTWEAR p. 151
c. Describe the annual sales, market share, and growth by apparel category 2010-2015.
d. Identify/describe the primary competitors in the Apparel and Footwear industries.
e. List the factors/trends that impact apparel and footwear purchases.
3)
See Mintel Reports: http://libguides.snhu.edu/go.php?c=3218024. Locate and analyze the
Men’s and Women’s Footwear – US – September 2016 AND the Activewear – US – October
2016 reports. Use information from these reports to describe the consumer profile(s) for
Timberland and to better understand the footwear and activewear market environment
(i.e. what factors are impacting the industry according to these reports?).
a. Given your findings, what information does your group have for Timberland
regarding consumers of their apparel and footwear products?
4)
Based on your current understanding of Timberland and the footwear and apparel
industries, what opportunities has your group discovered for Timberland to grow their
business with the consumer groups addressed in the case study?
5)
The deliverables for this assignment should include:
a. Team Paper
b. Team Member Rating Form (one by each individual team member)
Write-Up Instructions
Each team will prepare a write-up that summarizes the issues listed above in the instructions
(ensure you are clearly addressing each item before submitting your final write-up). Use Word
to complete your write-up. Be sure to have a cover page and include the members of your
group. The write-up is being prepared for the company’s stakeholders and should therefore be
presented in a professional manner. Be sure to check for spelling and grammar errors. Make
sure to follow the guidelines below:
• Cover page (include name of each group member)
• 2 to 3 pages (not including cover page and references)
• Double-spaced with 1” margins
• Appropriate sub-headings
• References
• NOTE: Ensure you have reviewed and applied APA Style to your assignment before
submitting for grading (See Research, Writing, & Presentation Resources in your
Blackboard course site).
• Review the Written Paper Rubric criteria before completing this portion of the
assignment.
APA Style | Student Responsibilities for Assignments
Assignments are to be completed in APA Style. APA Style, currently in its 6th edition, is a
citation protocol established by the American Psychological Association. Before submitting
completed assignments, ensure you have properly applied APA Style to these elements of your
work:
• the format & structure of your paper (assignments)
• how you cite other authors within the body of your paper
• how you compile a references page at the end of your paper (assignments)
• APA SAMPLE PAPER – https://owl.english.purdue.edu/owl/resource/560/18/
o Review the sample paper before submitting any written assignment for final
grading.
Written Paper Rubric | Updated Fall 2017
Feedback via the rubric will be used to identify both individual and team business
communication strengths and opportunities for improvement.
Written Paper Rubric Criteria
Genre and
Disciplinary
Conventions
Formal and informal
rules inherent in the
expectations for
writing/speaking in
particular forms
and/or academic
fields.
50% COM 2 (BC01)
Context of and
Purpose for
Writing/Speaking
Includes
considerations of
audience, purpose,
and the circumstances
surrounding the
communication
task(s).
20% COM 3 (BC01)
Sources and Evidence
COM 6
20%
Not Evident
0%
Shows evidence of
attempts to use
genre conventions
and to use only
the most obvious
disciplinary
conventions to
shape the
writing/speech
Needs
Improvement
55%
Shows evidence
of attempts to
use genre
conventions as
well as
disciplinary
conventions to
structure the
writing/speech
Has an implied
purpose and
demonstrates
some attention to
audience needs
and assignment
Demonstrates
awareness of
context,
audience,
purpose, and to
the assigned
tasks(s) (e.g.,
begins to show
awareness of
audience’s
perceptions and
assumptions)
Demonstrates an
attempt to use
sources to support
ideas
Demonstrates an
attempt to use
credible and/or
relevant sources
to support ideas
that are
appropriate for
the discipline and
genre
Proficient
85%
Consistently uses
genre
conventions and
conventions of
the discipline to
situate ideas in
the
writing/speech
Exemplary
100%
Blends genre and
disciplinary
conventions in
sophisticated ways to
structure the
writing/speech and
situate it within the
discipline
Has a clear
definition of
purpose that is
used to control
the organization
and reasoning of
the assignment.
Analysis of
purpose and
audience
expectations is
evident
throughout
Demonstrates
consistent use of
credible, relevant
sources to
support ideas that
are situated
within the
discipline and
genre
Has a sophisticated and
nuanced definition of
purpose that is used to
focus all elements.
Work is responsive to
the assigned task and
demonstrates initiative
in defining task and
audience
Demonstrates skillful
use of high-quality,
credible, relevant
sources to develop
ideas that are
appropriate for the
discipline and genre
Grammar, Spelling,
Mechanics
10%
Errors in grammar,
spelling, and
mechanics prevent
effective
connections.
Many fragments
and run-ons make
the paper difficult
to read.
Errors in
grammar,
spelling,
mechanics
distract or
interfere with
understanding.
Poor sentence
structure such as
run-ons and
fragments.
A small number
of errors in
grammar, spelling
and mechanics do
not distract from
the overall
effectiveness of
the paper.
There are no grammar
or spelling mistakes.
Sentences are well
structured and
articulates clearly the
reflective cycle

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