As you read the Fitbit Case, please consider the following questions for your analysis;What are the characterist

As you read the Fitbit Case, please consider the following questions for your analysis;What are the characteristics of the wearable device market?What competitive advantages does Fitbit possess?What advantages do the competitors, named in the case, have in the wearable device market? What other brands (not mentioned) have similar advantages that could give them the potential to enter the market?Comparing the positioning strategies adopted by each competitor, which one do you think will be the most effective? Is there room for more than one player in the market?


CASE Rubric (2)
Criteria
Ratings
Pts
Identifies a Problem
25.0 to 23.0 pts
Excellent, Strong
23.0 to > 20.0 pts
Good-Competent
20.0 to >18.0 pts
Fair – could be stronger
18.0 to >0 pts
Weak, Poor or Missing
25.0 pts
Addresses the situation with APPROPRIATE and VARIED analysis
35.0 to >32.0 pts
Excellent, Strong
32.0 to 28.0 pts
Good-Competent
28.0 to >18.0 pts
Fair – could be stronger
18.0 to >O pts
Weak, Poor or Missing
35.0 pts
Integration of Course Material, themes, topics
20.0 to >18.0 pts
Excellent, Strong
18.0 to >17.0 pts
Good-Competent
17.0 to > 16.0 pts
Weak, Poor or Missing
16.0 to >O pts
Fair – could be stronger
20.0 pts
Composition, Grammar and Spellling
20.0 to >18.0 pts
Excellent, Strong
18.0 to >17.0 pts
Good-Competent
17.0 to > 16.0 pts
Weak, Poor or Missing
16.0 to >O pts
Fair – could be stronger
20.0 pts
Total Points: 100.0

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