Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 3
Marketing Management (MGT 201)
Due Date: 30/04/2022 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: Second
CRN:
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name: Dr. Shahid Alam
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment-3 Marketing Plan
Learning Outcomes:
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Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (LO-4)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (LO-5)
Assignment Question:
You have been hired by a local company as a marketing manager and you are
assigned to write a Marketing Plan for the company. Based on the following
Contents and related guidelines, write a brief marketing plan for that company.
1. Introduction, Goals and Objectives (2 Marks)
To introduce this section, you should include the Vision and mission statements of the business;
an idea of what its goals are for customers, clients, employees and the consumer.
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Introduction about the business.
Business vision and mission
Business objective.
Products and services offered
2. Environmental Analysis (2 Marks)
Conduct an environmental analysis that looks at and comments on your local area and your
network of business contacts, competitors and customers.
3. Target Market Analysis (2 Marks)
Identify the target market, describing how the company will meet the needs of the consumer
better than the competition does. List out the expectations consumers have for the product.
4. SWOT Analysis – Conduct a Swot Analysis of the business to explain what actually are the
strengths and weaknesses that the company has and the threats and opportunities. (2 Marks)
5. Marketing Mix Analysis (4 P’s Analysis) (2 Marks)
Product or Service- Identify the product or service by what it is, who will buy it, how much they
will pay for it and how much it will cost for the company to produce it, why a consumer demand
exists for your product, and where your product sits in comparison to similar products/services
now available.
Place- Identify the location of your business, why it is located there (strategic, competitive,
economic objectives), your expected methods of distribution, and timing objectives.
Promotion – Describe the type of promotional methods you will use to spread the word about
your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales
promotion etc. television, radio, Social media and newspaper ads.
Price – The prices of your products or services that reflects the overall company strategy. Should
be competitive as well as a reflection of the quality, costs and profit margin.
Guidelines
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This is an individual Assignment
Word count should be between 600-700 words.
Avoid plagiarism
References from related sources is required to validate your Answers.
Answers
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College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part B)
Second Semester 2021-2022
Submission: Saturday 30 Apr. 2022 = 15 Marks
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in
part A. In this part you are required to evaluate one of the websites below based on what you
learn from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Site Design 3 marks
 Evaluate the website design focusing on the eight most important factors in successful
ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are
required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide
43).
o Discuss possible suggestions to improve the site design.
2. Business software 2 marks
The development of an e-commerce website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms), capturing customer orders for goods
and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
 Explain the different types of software used on the website to perform the current
functionalities.
• What can be done to improve the software?
3. Payment and Security 3 marks
 What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
 What are the technologies used on the website to secure the online transactions?
 o What other technologies can be added? Explain why?
 What is the current privacy policy of the online store? Outline how the information is
collected and used? o What can be added to the privacy policy? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
 Explain the current online, offline, and social media marketing strategies of the e-commerce
business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
 Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse
than the chosen company’s website. Provide one competitor SWOT analysis with
screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce
business.
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_B.docx

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