SEU Almarai Company Presentation

Description

Porter’s Five Forces Analysis of the company


Group Project Assignment
Saudi Electronic University
College of Administrative and Financial Sciences
E-Commerce Department
Student Name:
Student ID:
Course Title:
E-Business Strategies and Business
Models
Course Code: ECOM421
Academic Year/ Semester:
2021-22/Second Semester
CRN:
Instructor Name:
Student Grade:
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Grade Level:
Saudi Electronic University
College of Administrative and Financial Sciences
ECOM421 – E-Business Strategies & Business Models
Group Project Assignment
Academic Year 2021/2022, Semester (2)
Submission
Part 1
End of Week 6 (Saturday, 05/March/2022)
15 Marks
Part 2
End of Week 6 (Saturday, 05/March/2022)
Note: Class Discussion will be in Week 7
05 Marks
Part 3
End of Week 12 (Saturday, 23/April/2022)
15 Marks
Part 4
End of Week 12 (Saturday, 23/April/2022)
Note: Group Presentation will be in Week 14
05 Marks
Total Marks: 40
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Questions
You have just graduated from Saudi Electronic University and have been selected by a company
as a Project Intern for six months of probation period. Your Marketing Manager has invited you
for coffee and during your interaction with him, you come to know that your company want you
to support it in growing the business. Your Marketing Manager has told you to prepare a project
report and design a power-point presentation based on certain parameters. The company will
decide whether to offer you full time opportunity or not based on our quality of work, efforts, out
of box thinking. Kindly do this assignment with great dedication. The purpose of this assignment
is to help students in learning how to apply skills and knowledge in planning, managing and
nurturing a business by implementing an appropriate strategy. Students are expected to understand
the ongoing recent developments at the marketplace and be able to employ various concepts of
this course deliberately to boost businesses of the company where they are working/or will work.
This assignment is divided into four parts and students are suggested to submit each of it as per
the stated due date. Students are suggested to create a group of 3-5 students in each group to
complete this group project and join any one of the below group considering that all members of
your group have been selected by the company stated in front of each group number.
Group 1: Albaik
Group 2: Zain Telecom
Group 3: Al Dukan
Group 4: Noon.com
Group 5: Nokia
Group 6: Alinma Bank
Group 7: Hotel Ritz Carlton
Group 8: Airasia.com
Group 9: Honda Motor Company
Group 10: Almarai Company
Group 11: Extra Store
Group 12: Nahdi Pharmacy
Note: Kindly make ensure that your group members have join a single group only. Join your
group on or before the end of Week 2.
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Group Project Assignment Part 1
Submission: End of Week 6 (Saturday, 05/March/2022)
Marks: 15
1. Company Profile (3 Marks).
Brief descriptions of the company such as About the company, Products & Services, Vision
and Mission statement, and Organizational structure
2. Business Canvas Model of the company (3 Marks).
Design a business canvas model of the company and explain each elements of it by writing at
least 2-3 lines for each.
3. SWOT Analysis of the company (2 Marks).
Do the SWOT analysis of the company and explain each by writing at least 2-3 lines for each.
4. Core competencies of the company (2 Marks).
Write the core competencies of the company.
5. Types of Business Model (2 Marks).
Discuss the types of business model (B2B, B2C, C2C, Social Commerce, Local Commerce,
and M-Commerce) adopted by the company.
6. Challenges faced by company during COVID-19 (3 Marks).
List out the key challenges faced by the company during COVID-19 pandemic and discuss its
impact on the company.
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Group Project Assignment Part 2: Group Presentation submission & Class
Discussion
Submission: End of Week 6 (Saturday, 05/March/2022)
Marks: 5
Make a power-point presentation of your Group Project Part 1 work mentioning all the stated
contents and upload it on Blackboard. There will be a Class Discussion in Week 7.
For preparing the power-point presentation, there must be minimum 10 slides in the presentation
with a good background design, readable font size and style with appropriate color.
Presentation must have the following format:







First slide: Group members name and Student id & Group Project Assignment Number
Company Profile
Business Canvas Model of the company
SWOT Analysis of the company
Core competencies of the company
Types of Business Model
Challenges faced by the company during COVID-19 pandemic
Note: Group Project Assignment Part 2 (5 Marks = 2.5 Marks for Group Presentation submission &
2.5 Marks for in the class discussion i.e. Virtual/F2F)
Date of Class Discussion: 6th March, 2022 (In Week-07)
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Group Project Assignment Part 3
Submission: End of Week 12 (Saturday, 23/April/2022)
Marks: 15
7. Porter’s Five Forces Analysis of the company (3 Marks).
Do the Porter’s Five Forces Analysis of the company.
8. Compare the business strategies of the company with one of its competitor (3
Marks).
Select any one competitor of the company and do the comparison of their business strategies.
9. Suggestions to the company to deal with COVID-19 pandemic (3 Marks).
As a Project Intern, suggest your suggestions to the company to overcome the challenges
created due to COVID-19 pandemic.
10. Design a business plan for the company (3 Marks).
As a Project Intern, design a business plan/business strategies to help the company in
increasing its revenue either by suggesting the company to starting a new business unit or by
launching a new product or services.
11. Your learnings from this project (2 Marks).
Write any five key learnings after finishing this project.
References (1 Mark).
Write all the sources using APA style of referencing. In case of wrong referencing style, your
group will lose 1 mark. Learn how to refer a website, article and such sources.
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Group Project Assignment Part 4: Group Presentation submission & Group
Presentation
Submission: End of Week 12 (Saturday, 23/April/2022)
Marks: 5
Make a power-point presentation of your Group Project Part 3 work mentioning all the stated
contents and upload it on Blackboard. There will be a Class Discussion in Week 14.
For preparing the power-point presentation, there must be minimum 10 slides in the presentation
with a good background design, readable font size and style with appropriate color.
Presentation must have the following format:







First slide: Group members name and Student id & Group Project Assignment Number
Porter’s Five Forces Analysis of the company
Business strategies comparison with one of its competitor
Suggestions to the company to deal with COVID-19 pandemic
Business plan for the company
Learnings from this project
References
Note: Group Project Assignment Part 4 (5 Marks = 2.5 Marks for Group Presentation submission &
2.5 Marks for Group Presentation in the class i.e. Virtual/F2F)
Date of Group Presentation: 8th May, 2022 (In Week-14)
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Group Assignment Guidelines (use this as a checklist before your submission)
This is a group assignment in which each group should have members between 3 to 5 students.
Any one member from each group will submit assignment over Blackboard within the stated due
date. Please make ensure that you have enrolled yourself in a single group only. Kindly read the
below instructions:
S. No.
1
2
3
4
5
6
7



8
General Instructions
Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of 0.
Say No to Plagiarism. There should be no any plagiarism. Do not copy your answers neither
from other students’ answer nor from internet. In case of you have visited any website for your
understanding, write the sources of website/article under Reference.
Include the cover page with all information required. In case of not using or not filling cover
page, 1 mark will be deducted. Put a table of contents before the answer page.
The use of In-text citations in case of using others’ work. Ensure that you follow the APA style
in your project and references.
Your assignment length should be between 500 to 1000 words in total.
Proofread your work for spelling, grammar and punctuation.
Your file should be saved as Word doc (No submission in PDF format)
Example: Your Group Number_ECOM421_Assignment Number .doc
Your Group Number_ECOM421_Assignment Number.doc
Your Group Number_ECOM421_Assignment Number.pptx
Formatting style elements
Use 1.5 line spacing with adjusting to all paragraphs (alignment).
Use the footer function to insert the page number.
Use black color for your answers.
Gentle reminder: As per the marking policy available on your blackboard, a deduction of 20%
will be applied due to the below reasons:
• Late submission
• Poor structure of the assignment/If the word count is not correct, or if the assignment has
multiple spelling, grammar, or punctuation issues.
• Plagiarism is strictly prohibited and in case of copying answer either from internet or
from any existing or previous students’ submission will attract 00/15 i.e. Zero marks.
• Kindly check plagiarism before submitting the assignment.
“Plagiarism is Injurious to Good Grades.”
Good Luck!
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Answers
Table of Contents
Group Project Assignment Part
S. No.
Contents
Page
Number
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