MGT 321 SEU Swatch Group and Cultural Uniqueness Questions


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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Introduction to International Business (MGT 321)
Due Date: 15/04/2022 @ 23:59
Course Name: Introduction to International
Course Code: MGT
Student’s Name:
Semester: Second
Student’s ID Number:
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low

The Assignment must be submitted on Blackboard (WORD format only) via allocated
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Identify and evaluate the significant trade agreements affecting global
(Lo: 1.1)
2. Analyze the effects of culture, politics and economic systems in the context of
international business
(Lo: 2.1)
3. Identify the major components of international business management (Lo:
Critical Thinking
Please read Case 4: “The Swatch Group and Cultural Uniqueness” available in your ebook (International business: Competing in the global marketplace (13th ed.), at page
no.630, and answer the following questions:
Assignment Question(s):
1. With the Hayek family controlling nearly 40 percent of The Swatch Group, how
do you think the family’s influence impacts the corporate culture in the company?
What about the company’s international culture being impacted by the Hayek
family? Explain.
2. Many of the Swatch brands have become cultural icons among a strong core
following of customers in the global marketplace. Some even talk about the
“Swatch Revolution” that began when Nicolas Hayek founded the company. Why
do you think Swatch has such a strong cultural following? Give logic in support
of your answer.
3. As mentioned, Swatch wants you to create your own unique way of accessorizing
through its Swatch watch. Is a watch a way to show who a person is culturally?
Does a watch get embedded into a person’s culture? Can a watch create a cultural
image? Discuss.
1. Answer2. Answer3. Answer-

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