Description

1
Digital Marketing
Introduction
Mrsool was founded in 2015 as an online system that developed the on-demand service
fulfillment approach in Saudi Arabia by establishing a massive customer-customer network via a
standardized chat-based ordering experience. The system allows consumers to be as creative as
they want when describing the services they need. It also will enable couriers to bid at the price
they think is fair, resulting in a highly autonomous and expandable structure. In the last few
years, the company has grown to the point that it now has a GMV of over 1 billion Riyals and
serves over 4 million people in Saudi Arabia. Mrsool is an Arabic word that can be translated as
“messenger,” “dispatch,” or “delegate.” The term “company” suggests that a consumer is paying
someone to perform a task on their behalf, such as ordering and delivering dinner, purchasing
medicine from a pharmacy, or even retrieving the client’s car key (Meijerink et al., 2021). The
headquarters of the corporation is in Riyadh, Saudi Arabia..
Part 1
Micro-Environment
Internal elements such as suppliers, customers, and competitors impact the firm’s management
and continuous improvement. An organization’s internal factors have an impact on how it runs
things.
Competitor’s analysis
Mrsool faces severe competition in the business from roughly nine other significant players.
These rivals provide outstanding services and are proficient. The business operates in a new and
competitive business, where companies are constantly expanding and entering the market. Firms
are coming up with new concepts to provide delivery services at the client’s convenience.
Buyundubai, Noon, Wadi, el Grocer, Jollychic, Alshopie, Crazydeals, EnsureShopping, and The
List are Mrsool’s main competitors.
Suppliers
Mrsool collaborates with various suppliers to deliver goods and services to its clients in the areas
of apparel, food, and other benefits. The company attempts to give exceptional services and
goods to its customers. The company’s vendors include grocery stores, restaurants, laundry
service providers, and transporters. For the firm to continue to exist, it relies on its supplier to
provide the most effective services to its users.
2
As a result, the supplier has a significant amount of bargaining power. The network of suppliers
can also control the grade and price of goods and services.
Customer Persona
Sara Ahmed
Goals and Challenges
Single mother
Keep time in all activities
Nurse
Eat healthily
Demographic
Be efficient in my work
Age: 35
Unable to pick my kid from school on time
Lack of enough time to prepare my meals
How can we help?
Provide a variety of food stores to offer
healthy foods
Offer on-demand services
Provide tracking systems for my kid’s safety
Part 2
Macro-Environment
Economic
Economic factors are another external factor that a corporation should be aware of.
According to a study, commerce and manufacturing in a specific country impact the financial
situation of businesses. Business operations and companies can readily obtain investor funds if
Saudi Arabia’s economy is stable (Ramady, 2021). The country’s economy determines the
company’s success..
Technology
Technology is an external aspect that has an impact on a company’s marketing campaign.
Technology is said to be the company’s level of software and hardware. The Mrsool application
is rated at $>^ and is the latest version of 4.9.2. the application has added features and designs
that are customer friendly. It supports electronic payment for all services and stores, which
makes it easier for users. Mrsool uses 23 technology services and products that include Google
Fonts, jQuery, HTML5, according to G2 stack (Mrsool, 2020). As such, the industry’s
3
technological demand and advancement level will influence the company’s campaign strategies.
From the above, the company will succeed as it is a match to the new technology in the market.
Part 3
Digital Marketing Strategy for the Campaign
Digital marketing uses one or more types of electronic media to promote an image of the
business, commodities, or services, such as social media, smartphones, and the online world.
Individuals were acclimated to traditional marketing strategies in the past, which are no longer
efficient or beneficial for a company’s growth. Using digital marketing tactics today, with
advanced technology, can assure your company’s effective and efficient growth at a growing
rate. Most people nowadays utilize search engines to learn about home delivery services (Haider
& Sundin, 2021). As a result, Mrsool needs to take its digital marketing to the next level to
compete with its rivals and continue in the industry for a long time.
Mrsool’s digital marketing plan should include a search engine optimization approach. Different
tactics for increasing a company’s exposure in a search engine are referred to as search engine
optimization (SEO). When potential clients search for terms like “meal delivery services near
me,” a strong SEO strategy can help them find your site. Local SEO for delivery services is an
essential component of online marketing. The technique focuses on searches when people look
for precise results related to their regional location, such as “near me” searches. Mrsool should
build a result-driven SEO plan that will assist clients in finding the organization online.
Fundamental phrase research, SEO audit, local search optimization, and critical phrase
optimization should all be part of the approach. As a result, the company will compete more
effectively with other businesses and expand its client base.
Marketing Mix for the Campaign
A marketing mix is a collection of controllable, tactical marketing instruments that a firm
employs to elicit the appropriate response from its target market. The Campaign’s marketing mix
will include everything Mrsool can do to boost its products and services. The 5ps, product, price,
location, promotion, and process variables, are perhaps the most effective promotional mix for
the Mrsool Strategy.
Part 4
Product variable
4
The term “product” refers to the services or items that the company will sell. The product
offered must satisfy a client’s desire or need; only after meeting a need can it add value to the
client’s life. Mrsool provides all of the items and services that the customer desires. Restaurant
ordering solutions, carriers, clothes, groceries, accessories, water, gas, and car components are
just a few of the services and items available. Various vendors use the Mrsool app to display
their different items and services to reach millions of clients.
Pricing variable
Mrsool sellers present their wares in a well-organized manner, accompanied by a pricing
list. The menu also includes delivery information. As a result, the owner sets the prices for goods
and services and the delivery fees. If someone orders food from a particular restaurant, the hotel’s
management will set the price. In exchange, the corporation pays the company advertising fees.
Place variable
Mrsool can be found in almost any place in Saudi Arabia at any time. Mrsool is an application,
so users may purchase services anywhere as long as they have registered with the organization
and have internet connectivity. Customers must first download and register for the Mrsool app
on their phones or laptops.
Promotion variables
Mrsool uses online networks for advertising its services and brand. Facebook, Twitter,
Instagram, and Snap Chat are among the company’s most popular tools for reaching out to
potential customers. For example, @AppMrsool launched a Twitter In-stream Video
Sponsorship campaign to increase reach and capitalize on the burgeoning Ramadan buzz when
online social engagement is at its peak. Magazines such as Destination Magazine and 3DQ
Living Magazine were also used to promote the company’s products and services (Camilleri,
2018). The company obtained many new consumers through publications and online means of
advertising, and the platform’s user base grew.
Process variables
Mrsool offers its products and services via the internet, accessed via a mobile phone or a
computer. People can connect with the company’s product suppliers by downloading AppMrsool
from their Play store. Clients and sellers can engage and trade through the company’s app. The
company conducts their sales and charges and pays a fee to Mrsool for using their network to
market their enterprise.
5
Part 5
Implementing Relationship Marketing for the Campaign
Mrsool will employ relationship marketing to enhance client advocacy when running its
Marketing strategy through electronic content and a virtual world. Customer retention, user
numbers, and brand recognition will all improve due to this.
Virtua Community and Its Role in Relationship Marketing
A virtual community is a social network of people who communicate through social networking
sites, possibly spanning political and geographical boundaries to pursue common goals and
interests. Mrsool clientele is online and uses social media to communicate with its vendors.
Mrsool will use consumer feedback elements like reviews, ratings, and comments to perform
relationship marketing. This will assist the organization in receiving favorable comments and
providing insight into what products and services need to be improved. The usage of internet
platforms, such as Twitter and Facebook, is another approach to use relationship marketing
(Abeza et al., 2019). An online forum is an excellent approach to finding out what customers
want, providing more personalized services.
Digital Media and Customer’s Advocacy
Mrsool will launch a customer engagement initiative to encourage happy consumers to
suggest the app to others. This will help promote the business’s image and attract new customers.
Mrsool is currently the leading and highest-rated delivery service, and it relies on consumer
advocacy to maintain its position and grow its user base. The corporation will be able to generate
advocacy and then implement the relationship market with the help of digital marketing. Twitter
live video streaming, according to Mrsool management, would help the company campaign for
more users and inspire users to connect with the brand. The establishment of an audience
character can also help to encourage customer advocacy (Campbell et al., 2020). This is because
the company’s most prominent supporters are on social media. As a result, the organization will
collect data on client preferences, demographics, and hobbies to construct an audience persona
that accurately represents its customers.
Campaign Plan
Campaign Message
Mrsool’s campaign strategy is to deliver high-quality goods and services that meet clients’
requirements and desires wherever, at any time. Corporate customer with hectic schedules is
6
searching for someone to delegate other responsibilities, such as grocery shopping. Customers
want commodities to be delivered quickly and conveniently to their homes, workplaces, or other
locations. Clients demand high-quality services, and because they have different interests and
preferences, they need a platform with a wide range of products from which to choose (Cui et al.,
2020). Sellers, such as grocery and food shop owners, seek a platform to reach as many
customers as possible to promote their businesses and expand their customer base. Mrsool
develops a platform that allows all audience members to efficiently buy and sell things and do
business with one another. The firm is also focused on encouraging small business owners by
offering a platform to expand their operations. Mrsool wants to see enterprises make money
while also providing the best items and customer care in the realm.
Digital Media platforms for the Campaign
Mrsool will promote its brand name through a variety of online media outlets. Instagram will be
the initial business social media platform. According to research, Instagram has a high user
engagement rate, making it a perfect venue for businesses to market their brands. The forum
contains features that allow captions and images to be supported. Instagram will aid the
campaign by promoting the company’s position and brand. As a result of the brand distinction,
the company will have a strategic advantage.
Facebook is the second most popular social media network. Because Facebook has
billions of users, reaching out to potential clients is simple. The network will be utilized to raise
public awareness of the company’s services. This platform will help the company reach its goal
of boosting its user base and marketing its brand.
Snapchat is the company’s third social media platform for its campaign. This will be
accomplished by developing an interactive video utilizing Mrsool promotional materials. The
Mrsool app will be featured in an entertaining video created by the Marketing team. Because
Snapchat is compelling and fun, this post will aid in transmitting a vital message regarding the
company’s services. The image below shows how to make a Snapchat commercial.
Twitter will be the fourth social media platform. Twitter advertisements will allow the
organization to communicate directly with customers and provide information about their
successes. My campground will benefit from Twitter ads to raise brand recognition and
encourage consumer loyalty.
7
LinkedIn is the final web channel I will use in my marketing strategy because it is ideally suited
for promotion. The company will use sponsored InMail with marketing content targeted to the
target customers. The advertisement will serve to raise awareness of the company’s services.
Monitoring and Optimization
Several technologies will be used to track and increase the effectiveness of the streaming
platform campaign. The company will use social analytics as its initial tool. Critical information
from social analytics systems includes the number of audiences, the most appealing ad, and the
names of ad followers. The device will reveal the Campaign’s performance and areas that need to
be improved.
Monitoring and Optimization
Another tool that the Campaign will utilize to monitor activities is the URL. This tool is
useful in collecting and analyzing data on marketing efforts. Google’s campaign URL generator
will support tracking the number of people visiting Mrsool’s website.
Excel monitoring Tool
Microsoft Excel will be used to plan, administer, and maintain the Campaign throughout
the next 12 months. Microsoft Excel is a spreadsheet program that allows you to enter data and
graphs. The program will be used to create a budget and cost spreadsheets that can be compared
to find out where money is being wasted.
8
References
Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The
perspective of professional sport managers in the MLB, NBA, NFL, and
NHL. Communication & Sport, 7(1), 80-109.
Camilleri, M. A. (2018). Market segmentation, targeting and positioning. In Travel marketing,
tourism economics and the airline product (pp. 69-83). Springer, Cham.
Campbell, C., Sands, S., Ferraro, C., Tsao, H. Y. J., & Mavrommatis, A. (2020). From data to
action: How marketers can leverage AI. Business Horizons, 63(2), 227-243.
Cui, R., Li, M., & Li, Q. (2020). Value of high-quality logistics: Evidence from a clash between
SF Express and Alibaba. Management Science, 66(9), 3879-3902.
Haider, J., & Sundin, O. (2019). Invisible search and online search engines: The ubiquity of
search in everyday life (p. 160). Taylor & Francis.
Meijerink, J., Keegan, A., & Bondarouk, T. (2021). Having their cake and eating it too? Online
labor platforms and human resource management as a case of institutional
complexity. The International Journal of Human Resource Management, 32(19), 40164052. https://doi.org/10.1080/09585192.2020.1867616
Ramady, M. A. (2021). Financial Regulation and Liberation: Saudi Arabia’s Path Towards True
Global Partnership. Springer Nature.
2nd
Semester 2021 -2022
E-Marketing
The College of Administrative and Finance Sciences
E-commerce Department
E-Marketing (ECOM301)
Digital Marketing Plan Project
You work for a company as a digital marketing manager and you’ve been asked to prepare a
comprehensive digital marketing campaign. The campaign will run for the duration of one year,
starting January until December 2022.
Important note:
You can choose any company to work with as long as:
•
It is a local company.
•
It is a startup that was established in the last (3 – 6) years, 2014 onwards.
•
It can belong to any industry sector.
ECOM 301 Project
1
2nd
Semester 2021 -2022
E-Marketing
Requirements
Part 1, around (1500) words: Due week 6, on 05/03/2022. (Refer to the Textbook Chapters
2, 3, 4, 5 & 6 and apply the following in the context of your company)
1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (two or three variables for each force are
sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.
3. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or
ch4, slide 9)
a. Where are you now? (situation analysis)
b. Where do you want to be? (business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
4. Summaries the marketing mix best suitable for your campaign. (refer to ch5)
a. Product variables
b. Price variables
c. Place variables
d. Promotion variables
e. Process variables
ECOM 301 Project
2
2nd
Semester 2021 -2022
E-Marketing
5. How can you implement relationship marketing for your campaign? (refer to ch6)
a. Could you create a virtual community? And how does it help the relationship
marketing.
b. Could you use digital media to support customers’ advocacy? And how?
DONE
ECOM 301 Project
3
2nd
Semester 2021 -2022
E-Marketing
Part 2, around (1000) words: Due week 12. on 23/04/2022. (Refer to the Textbook Chapters
7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a
campaign on different platforms. You will merely write the proposed plan and the expected
results and accumulated costs, using real facts from the chosen used platforms. So, do the
proper research and choose wisely..
Create a campaign for your company to launch, starting January 2021 till December, that
will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising
media over the next 12 months. The budget also includes up to SR 340,500 for advertising
creative and content development, and for the company to manage the program.
a. What is your campaign message? (about your digital campaign message)
b. What is your digital marketing campaign Schedule: recommend digital marketing
content and the schedule for the content? (Must include timeline for the content
distribution, frequency of posts and ads).
c. What platforms and digital media you will use to deploy your campaign, and for
which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn,
Snapchat) and any other platform that might help achieve your goals, like google,
YouTube, etc. (Must include screenshots of the platforms’ process of creating the
campaign). Also, include a table of the budget allocations for each platform on a
monthly basis. Try to justify your selection.
d. Monitoring and Optimization: describe how you will measure and improve
digital marketing performance during the campaign. What tools you will use to
monitor the campaign’s activity. (Must include screenshots of the monitoring
tools that will keep track of your costs and activity).
ECOM 301 Project
4
2nd
Semester 2021 -2022
E-Marketing
1. This is an individual work.
2. You will submit online through blackboard.
3. A cover page is required for each submission, one mark will be deducted if there is no
cover page.
4. The submitted document needs to be structured as follow: a cover page, assignments’
requirements’, then your answers. without these instructions.
5. The assignments parts will be each submitted on a different date. However, part 2 needs
to contain part one.
6. The reference list, a minimum number of 10 references and citations is required, and you
must use APA referencing style.
•
Quotations must be cited to its resources.
7. The paper styles:
•
•
The format of the paper needs to be introduction, main body and conclusion.
Your work needs to be consistent in terms of style, tone and appearance.
•
Font size: 12.
•
Font type: Times New Roman,
•
Page are numbered.
•
1.5 spacing between lines and paragraphs.
•
Left alignment.
8. Entire project word count, around 2500 words.
9. You must check the spelling and grammar mistakes before submitting the
assignment. You can ask someone to proofread your work or use online tools.
10. Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements: paper style, free of spelling and
grammar errors.
11. In case of any questions, please refer to your instructor.
ECOM 301 Project
5
2nd
Semester 2021 -2022
E-Marketing
Best of Luck!!
ECOM 301 Project
6
2nd
Semester 2021 -2022
E-Marketing
The College of Administrative and Finance Sciences
E-commerce Department
E-Marketing (ECOM301)
Digital Marketing Plan Project
You work for a company as a digital marketing manager and you’ve been asked to prepare a
comprehensive digital marketing campaign. The campaign will run for the duration of one year,
starting January until December 2022.
Important note:
You can choose any company to work with as long as:
•
It is a local company.
•
It is a startup that was established in the last (3 – 6) years, 2014 onwards.
•
It can belong to any industry sector.
ECOM 301 Project
1
2nd
Semester 2021 -2022
E-Marketing
Requirements
Part 1, around (1500) words: Due week 6, on 05/03/2022. (Refer to the Textbook Chapters
2, 3, 4, 5 & 6 and apply the following in the context of your company)
1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (two or three variables for each force are
sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.
3. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or
ch4, slide 9)
a. Where are you now? (situation analysis)
b. Where do you want to be? (business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
4. Summaries the marketing mix best suitable for your campaign. (refer to ch5)
a. Product variables
b. Price variables
c. Place variables
d. Promotion variables
e. Process variables
ECOM 301 Project
2
2nd
Semester 2021 -2022
E-Marketing
5. How can you implement relationship marketing for your campaign? (refer to ch6)
a. Could you create a virtual community? And how does it help the relationship
marketing.
b. Could you use digital media to support customers’ advocacy? And how?
DONE
ECOM 301 Project
3
2nd
Semester 2021 -2022
E-Marketing
Part 2, around (1000) words: Due week 12. on 23/04/2022. (Refer to the Textbook Chapters
7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a
campaign on different platforms. You will merely write the proposed plan and the expected
results and accumulated costs, using real facts from the chosen used platforms. So, do the
proper research and choose wisely..
Create a campaign for your company to launch, starting January 2021 till December, that
will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising
media over the next 12 months. The budget also includes up to SR 340,500 for advertising
creative and content development, and for the company to manage the program.
a. What is your campaign message? (about your digital campaign message)
b. What is your digital marketing campaign Schedule: recommend digital marketing
content and the schedule for the content? (Must include timeline for the content
distribution, frequency of posts and ads).
c. What platforms and digital media you will use to deploy your campaign, and for
which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn,
Snapchat) and any other platform that might help achieve your goals, like google,
YouTube, etc. (Must include screenshots of the platforms’ process of creating the
campaign). Also, include a table of the budget allocations for each platform on a
monthly basis. Try to justify your selection.
d. Monitoring and Optimization: describe how you will measure and improve
digital marketing performance during the campaign. What tools you will use to
monitor the campaign’s activity. (Must include screenshots of the monitoring
tools that will keep track of your costs and activity).
ECOM 301 Project
4
2nd
Semester 2021 -2022
E-Marketing
1. This is an individual work.
2. You will submit online through blackboard.
3. A cover page is required for each submission, one mark will be deducted if there is no
cover page.
4. The submitted document needs to be structured as follow: a cover page, assignments’
requirements’, then your answers. without these instructions.
5. The assignments parts will be each submitted on a different date. However, part 2 needs
to contain part one.
6. The reference list, a minimum number of 10 references and citations is required, and you
must use APA referencing style.
•
Quotations must be cited to its resources.
7. The paper styles:
•
•
The format of the paper needs to be introduction, main body and conclusion.
Your work needs to be consistent in terms of style, tone and appearance.
•
Font size: 12.
•
Font type: Times New Roman,
•
Page are numbered.
•
1.5 spacing between lines and paragraphs.
•
Left alignment.
8. Entire project word count, around 2500 words.
9. You must check the spelling and grammar mistakes before submitting the
assignment. You can ask someone to proofread your work or use online tools.
10. Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements: paper style, free of spelling and
grammar errors.
11. In case of any questions, please refer to your instructor.
ECOM 301 Project
5
2nd
Semester 2021 -2022
E-Marketing
Best of Luck!!
ECOM 301 Project
6
1
Digital Marketing
Introduction
Mrsool was founded in 2015 as an online system that developed the on-demand service
fulfillment approach in Saudi Arabia by establishing a massive customer-customer network via a
standardized chat-based ordering experience. The system allows consumers to be as creative as
they want when describing the services they need. It also will enable couriers to bid at the price
they think is fair, resulting in a highly autonomous and expandable structure. In the last few
years, the company has grown to the point that it now has a GMV of over 1 billion Riyals and
serves over 4 million people in Saudi Arabia. Mrsool is an Arabic word that can be translated as
“messenger,” “dispatch,” or “delegate.” The term “company” suggests that a consumer is paying
someone to perform a task on their behalf, such as ordering and delivering dinner, purchasing
medicine from a pharmacy, or even retrieving the client’s car key (Meijerink et al., 2021). The
headquarters of the corporation is in Riyadh, Saudi Arabia..
Part 1
Micro-Environment
Internal elements such as suppliers, customers, and competitors impact the firm’s management
and continuous improvement. An organization’s internal factors have an impact on how it runs
things.
Competitor’s analysis
Mrsool faces severe competition in the business from roughly nine other significant players.
These rivals provide outstanding services and are proficient. The business operates in a new and
competitive business, where companies are constantly expanding and entering the market. Firms
are coming up with new concepts to provide delivery services at the client’s convenience.
Buyundubai, Noon, Wadi, el Grocer, Jollychic, Alshopie, Crazydeals, EnsureShopping, and The
List are Mrsool’s main competitors.
Suppliers
Mrsool collaborates with various suppliers to deliver goods and services to its clients in the areas
of apparel, food, and other benefits. The company attempts to give exceptional services and
goods to its customers. The company’s vendors include grocery stores, restaurants, laundry
service providers, and transporters. For the firm to continue to exist, it relies on its supplier to
provide the most effective services to its users.
2
As a result, the supplier has a significant amount of bargaining power. The network of suppliers
can also control the grade and price of goods and services.
Customer Persona
Sara Ahmed
Goals and Challenges
Single mother
Keep time in all activities
Nurse
Eat healthily
Demographic
Be efficient in my work
Age: 35
Unable to pick my kid from school on time
Lack of enough time to prepare my meals
How can we help?
Provide a variety of food stores to offer
healthy foods
Offer on-demand services
Provide tracking systems for my kid’s safety
Part 2
Macro-Environment
Economic
Economic factors are another external factor that a corporation should be aware of.
According to a study, commerce and manufacturing in a specific country impact the financial
situation of businesses. Business operations and companies can readily obtain investor funds if
Saudi Arabia’s economy is stable (Ramady, 2021). The country’s economy determines the
company’s success..
Technology
Technology is an external aspect that has an impact on a company’s marketing campaign.
Technology is said to be the company’s level of software and hardware. The Mrsool application
is rated at $>^ and is the latest version of 4.9.2. the application has added features and designs
that are customer friendly. It supports electronic payment for all services and stores, which
makes it easier for users. Mrsool uses 23 technology services and products that include Google
Fonts, jQuery, HTML5, according to G2 stack (Mrsool, 2020). As such, the industry’s
3
technological demand and advancement level will influence the company’s campaign strategies.
From the above, the company will succeed as it is a match to the new technology in the market.
Part 3
Digital Marketing Strategy for the Campaign
Digital marketing uses one or more types of electronic media to promote an image of the
business, commodities, or services, such as social media, smartphones, and the online world.
Individuals were acclimated to traditional marketing strategies in the past, which are no longer
efficient or beneficial for a company’s growth. Using digital marketing tactics today, with
advanced technology, can assure your company’s effective and efficient growth at a growing
rate. Most people nowadays utilize search engines to learn about home delivery services (Haider
& Sundin, 2021). As a result, Mrsool needs to take its digital marketing to the next level to
compete with its rivals and continue in the industry for a long time.
Mrsool’s digital marketing plan should include a search engine optimization approach. Different
tactics for increasing a company’s exposure in a search engine are referred to as search engine
optimization (SEO). When potential clients search for terms like “meal delivery services near
me,” a strong SEO strategy can help them find your site. Local SEO for delivery services is an
essential component of online marketing. The technique focuses on searches when people look
for precise results related to their regional location, such as “near me” searches. Mrsool should
build a result-driven SEO plan that will assist clients in finding the organization online.
Fundamental phrase research, SEO audit, local search optimization, and critical phrase
optimization should all be part of the approach. As a result, the company will compete more
effectively with other businesses and expand its client base.
Marketing Mix for the Campaign
A marketing mix is a collection of controllable, tactical marketing instruments that a firm
employs to elicit the appropriate response from its target market. The Campaign’s marketing mix
will include everything Mrsool ca