MGT 323 SEU Horizon Consulting Structure and Culture Case Study Questions


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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Project Management (MGT323)
Deadline: 09/04/2022 @ 23:59
Course Name: Project Management
Course Code:MGT323
Student’s Name:
Semester: II
Student’s ID Number:
Academic Year:2021-22, II Term
For Instructor’s Use only
Instructor’s Name: Dr Farhat Anjum
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
• The Assignment must be submitted on Blackboard (WORD format only)
via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks
may be reduced for poor presentation. This includes filling your
information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from
students or other resources without proper referencing will result in ZERO
marks. No exceptions. Atleast two Scholarly Peer- Reviewed Journals are
required as references.
• All answered must be typed using Times New Roman (size 12, doublespaced) font. No pictures containing text will be accepted and will be
considered plagiarism).
• Submissions without this cover page will NOT be accepted.
• Do not make any changes in the cover page.
Assignment Workload:
• This Assignment comprise of a Case Study.
• Assignment is to be submitted by each student individually.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-2 students will able to understand the
1. Defining the concepts, theories and approaches of project management. (L.O-1.1)
2. Analyze to work effectively and efficiently as a team member for project related
cases. (L.O-3.1)
Assignment-2: Case Study & Discussion questions
Assignment Question:
(Marks 10)
Please read the Case-3.2 “Horizon Consulting.”
from Chapter 3
“Organization: Structure and Culture” given in your textbook – Project
Management: The Managerial Process 8th edition by Larson and Gray page
no: 101-103 also refer to specific concepts you have learned from the
chapter to support your answers. Answer the following questions for Part-1,
Part-1: Case study questions
1. How successful was the post-meeting? Explain in 100 words
(1 Mark).
2. What factors contributed to the success or failure of this
meeting? Explain in 100 words (1 Mark).
3. What kind of project management structure does Horizon
use? Is it the right structure? Explain in 300 words (4 Marks)
Part-2: Discussion questions
Please read Chapter 3 “Organizaton: Structure and Culture”
carefully and then give your answers on the basis of your
4. Going to college is analogous to working in a matrix
environment in that most students take more than one class
and must distribute their time across multiple classes. What
problems does this situation create for you? How does it
affect your performance? How could the system be better
managed to make your life less difficult and more
productive? (2 Marks) (150-200 words)
5. You work for Barbata Electronics. Your R&D people believe
they have come up with an affordable technology that will
double the capacity of existing MP3 players and use an audio
format that is superior to MP3. The project is code named
KYSO (Knock Your Socks Off). What kind of project
management structure would you recommend they use for
the KYSO project? What information would you like to have
to make this recommendation and why? (2 Marks) (150-200
page i
page ii
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Project Management
The Managerial
Eighth Edition
page vi
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Library of Congress Cataloging-in-Publication Data
Names: Gray, Clifford F., author. | Larson, Erik W., 1952- author.
Title: Project management : the managerial process / Erik W. Larson,
Clifford F. Gray, Oregon State University.
Description: Eighth edition. | New York, NY : McGraw-Hill Education, [2021]
| Clifford F. Gray appears as the first named author in earlier
editions. | Includes bibliographical references and index. | Summary:
“Our motivation in writing this text continues to be to provide a
realistic, socio-technical view of project management. In the past,
textbooks on project management focused almost exclusively on the tools
and processes used to manage projects and not the human dimension”–
Provided by publisher.
Identifiers: LCCN 2019028390 (print) | LCCN 2019028391 (ebook) |
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Subjects: LCSH: Project management. | Time management. | Risk management.
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page vii
About the Authors
Erik W. Larson
ERIK W. LARSON is professor emeritus of project management at the
College of Business, Oregon State University. He teaches executive,
graduate, and undergraduate courses on project management and leadership.
His research and consulting activities focus on project management. He has
published numerous articles on matrix management, product development,
and project partnering. He has been honored with teaching awards from
both the Oregon State University MBA program and the University of
Oregon Executive MBA program. He has been a member of the Project
Management Institute since 1984. In 1995 he worked as a Fulbright scholar
with faculty at the Krakow Academy of Economics on modernizing Polish
business education. He was a visiting professor at Chulalongkorn
University in Bangkok, Thailand, and at Baden-Wuerttemberg Cooperative
State University in Bad Mergentheim, Germany. He received a B.A. in
psychology from Claremont McKenna College and a Ph.D. in management
from State University of New York at Buffalo. He is a certified Project
Management Professional (PMP) and Scrum master.
Clifford F. Gray
CLIFFORD F. GRAY is professor emeritus of management at the College
of Business, Oregon State University. He has personally taught more than
100 executive development seminars and workshops. Cliff has been a
member of the Project Management Institute since 1976 and was one of the
founders of the Portland, Oregon, chapter. He was a visiting professor at
Kasetsart University in Bangkok, Thailand, in 2005. He was the president
of Project Management International, Inc. (a training and consulting firm
specializing in project management) 1977–2005. He received his B.A. in
economics and management from Millikin University, M.B.A. from Indiana
University, and doctorate in operations management from the College of
Business, University of Oregon. He is a certified Scrum master.
page viii
“Man’s mind, once stretched by a new idea,
never regains its original dimensions.”
Oliver Wendell Holmes, Jr.
To my family, who have always encircled me
with love and encouragement—my parents
(Samuel and Charlotte), my wife (Mary), my
sons and their wives (Kevin and Dawn, Robert
and Sally), and their children (Ryan, Carly,
Connor and Lauren).
“The reasonable man adapts himself to the
world; the unreasonable one persists in trying to
adapt the world to himself. Therefore all
progress depends on the unreasonable man.”
Bernard Shaw, Man and Superman
To Ann, whose love and support have brought
out the best in me. To our girls Mary, Rachel,
and Tor-Tor for the joy and pride they give me.
And to our grandkids, Mr. B, Livvy, Jasper
Jones!, Baby Ya Ya, Juniper Berry, and Callie,
whose future depends upon effective project
management. Finally, to my muse, Neil—walk
page ix
Our motivation in writing this text continues to be to provide a realistic,
socio-technical view of project management. In the past, textbooks on
project management focused almost exclusively on the tools and processes
used to manage projects and not the human dimension. This baffled us,
since people, not tools, complete projects! While we firmly believe that
mastering tools and processes is essential to successful project
management, we also believe that the effectiveness of these tools and
methods is shaped and determined by the prevailing culture of the
organization and interpersonal dynamics of the people involved. Thus, we
try to provide a holistic view that focuses on both the technical and social
dimensions and how they interact to determine the fate of projects.
This text is written for a wide audience. It covers concepts and skills that
are used by managers to propose, plan, secure resources, budget, and lead
project teams to successful completions of their projects. The text should
prove useful to students and prospective project managers in helping them
understand why organizations have developed a formal project management
process to gain a competitive advantage. Readers will find the concepts and
techniques discussed in enough detail to be immediately useful in newproject situations. Practicing project managers will find the text to be a
valuable guide and reference when dealing with typical problems that arise
in the course of a project. Managers will also find the text useful in
understanding the role of projects in the missions of their organizations.
Analysts will find the text useful in helping to explain the data needed for
project implementation as well as the operations of inherited or purchased
Members of the Project Management Institute will find the text is well
structured to meet the needs of those wishing to prepare for PMP (Project
Management Professional) or CAPM (Certified Associate in Project
Management) certification exams. The text has in-depth coverage of the
most critical topics found in PMI’s Project Management Body of
Knowledge (PMBOK). People at all levels in the organization assigned to
work on projects will find the text useful not only in providing them with a
rationale for the use of project management processes but also because of
the insights they will gain into how to enhance their contributions to project
Our emphasis is not only on how the management process works but
also, and more importantly, on why it works. The concepts, principles, and
techniques are universally applicable. That is, the text does not specialize
by industry type or project scope. Instead, the text is written for the
individual who will be required to manage a variety of projects in a variety
of organizational settings. In the case of some small projects, a few of the
steps of the techniques can be omitted, but the conceptual framework
applies to all organizations in which projects are important to survival. The
approach can be used in pure project organizations such as construction,
research organizations, and engineering consultancy firms. At the same
time, this approach will benefit organizations that carry out many small
projects while the daily effort of delivering products or services continues.
page x
In this and other editions we continue to try to resist the forces that
engender scope creep and focus only on essential tools and concepts that
are being used in the real world. We have been guided by feedback from
reviewers, practitioners, teachers, and students. Some changes are minor
and incremental, designed to clarify and reduce confusion. Other changes
are significant. They represent new developments in the field or better ways
of teaching project management principles. Below are major changes to the
eighth edition.
All material has been reviewed and revised based on the latest edition of
Project Management Body of Knowledge (PMBOK), Sixth Edition, 2017.
Discussion questions for most Snapshots from Practice are now at the
end of each chapter.
Many of the Snapshots from Practice have been expanded to more fully
cover the examples.
Agile Project Management is introduced in Chapter 1 and discussed
when appropriate in subsequent chapters, with Chapter 15 providing a
more complete coverage of the methodology.
A new set of exercises have been developed for Chapter 5.
New student exercises and cases have been added to chapters.
The Snapshot from Practice boxes feature a number of new examples of
project management in action.
The Instructor’s Manual contains a listing of current YouTube videos that
correspond to key concepts and Snapshots from Practice.
Overall the text addresses the major questions and challenges the
authors have encountered over their 60 combined years of teaching project
management and consulting with practicing project managers in domestic
and foreign environments. These questions include the following: How
should projects be prioritized? What factors contribute to project failure or
success? How do project managers orchestrate the complex network of
relationships involving vendors, subcontractors, project team members,
senior management, functional managers, and customers that affect project
success? What project management system can be set up to gain some
measure of control? How are projects managed when the customers are not
sure what they want? How do project managers work with people from
foreign cultures?
Project managers must deal with all these concerns to be effective. All
of these issues and problems represent linkages to a socio-technical project
management perspective. The chapter content of the text has been placed
within an overall framework that integrates these topics in a holistic
manner. Cases and snapshots are included from the experiences of
practicing managers. The future for project managers is exciting. Careers
will be built on successfully managing projects.
Student Learning Aids
Student resources include study outlines, online quizzes, PowerPoint slides,
videos, Microsoft Project Video Tutorials, and web links. These can be
found in Connect.
page xi
We would like to thank Scott Bailey for building the end-of-chapter
exercises for Connect; Pinyarat Sirisomboonsuk for revising the
PowerPoint slides; Ronny Richardson for updating the Instructor’s Manual;
Angelo Serra for updating the Test Bank; and Pinyarat Sirisomboonsuk for
providing new Snapshot from Practice questions.
Next, it is important to note that the text includes contributions from
numerous students, colleagues, friends, and managers gleaned from
professional conversations. We want them to know we sincerely appreciate
their counsel and suggestions. Almost every exercise, case, and example in
the text is drawn from a real-world project. Special thanks to managers who
graciously shared their current project as ideas for exercises, subjects for
cases, and examples for the text. John A. Drexler, Jim Moran, John Sloan,
Pat Taylor, and John Wold, whose work is printed, are gratefully
acknowledged. Special gratitude is due Robert Breitbarth of Interact
Management, who shared invaluable insights on prioritizing projects.
University students and managers deserve special accolades for identifying
problems with earlier drafts of the text and exercises.
We are indebted to the reviewers of past editions who shared our
commitment to elevating the instruction of project management. We thank
you for your many thoughtful suggestions and for making our book better.
Of course, we accept responsibility for the final version of the text.
Paul S. Allen, Rice University
Victor Allen, Lawrence Technological University
Kwasi Amoako-Gyampah, University of North Carolina–Greensboro
Gregory Anderson, Weber State University
Mark Angolia, East Carolina University
Brian M. Ashford, North Carolina State University
Dana Bachman, Colorado Christian University
Robin Bagent, College of Southern Idaho
Scott Bailey, Troy University
Nabil Bedewi, Georgetown University
Anandhi Bharadwaj, Emory University
James Blair, Washington University–St. Louis
Mary Jean Blink, Mount St. Joseph University
S. Narayan Bodapati, Southern Illinois University at Edwardsville
Warren J. Boe, University of Iowa
Thomas Calderon, University of Akron
Alan Cannon, University of Texas–Arlington
Susan Cholette, San Francisco State
Denis F. Cioffi, George Washington University
Robert Cope, Southeastern Louisiana University
Kenneth DaRin, Clarkson University
Ron Darnell, Amberton University
Burton Dean, San Jose State University
Joseph D. DeVoss, DeVry University
David Duby, Liberty University
Michael Ensby, Clarkson University
Charles Franz, University of Missouri, Columbia
Larry Frazier, City University of Seattle
Raouf Ghattas, DeVry University
Edward J. Glantz, Pennsylvania State University
Michael Godfrey, University of Wisconsin–Oshkosh
Jay Goldberg, Marquette University
Robert Groff, Westwood College
Raffael Guidone, New York City College of Technology
Brian Gurney, Montana State University–Billings
Owen P. Hall, Pepperdine University
Chaodong Han, Towson University
Bruce C. Hartman, University of Arizona
Mark Huber, University of Georgia
Richard Irving, York University
Marshall Issen, Clarkson University
page xii
Robert T. Jones, DePaul University
Susan Kendall, Arapahoe Community College
George Kenyon, Lamar University
Robert Key, University of Phoenix
Elias Konwufine, Keiser University
Dennis Krumwiede, Idaho State University
Rafael Landaeta, Old Dominion University
Eldon Larsen, Marshall University
Eric T. Larson, Rutgers University
Philip Lee, Lone Star College–University Park
Charles Lesko, East Carolina University
Richard L. Luebbe, Miami University of Ohio
Linh Luong, City University of Seattle
Steve Machon, DeVry University–Tinley Park
Andrew Manikas, University of Louisville
William Matthews, William Patterson University
Lacey McNeely, Oregon State University
Carol Miller, Community College of Denver
William Moylan, Lawrence Technological College of Business
Ravi Narayanaswamy, University of South Carolina–Aiken
Muhammad Obeidat, Southern Polytechnic State University
Edward Pascal, University of Ottawa
James H. Patterson, Indiana University
Steve Peng, California State University–East Bay
Nicholas C. Petruzzi, University of Illinois–Urbana/Champaign
Abirami Radhakrishnan, Morgan State University
Emad Rahim, Bellevue University
Tom Robbins, East Carolina University
Art Rogers, City University
Linda Rose, Westwood College
Pauline Schilpzand, Oregon State University
Teresa Shaft, University of Oklahoma
Russell T. Shaver, Kennesaw State University
William R. Sherrard, San Diego State University
Erin Sims, DeVry University–Pomona
Donald Smith, Texas A&M University
Kenneth Solheim, DeVry University–Federal Way
Christy Strbiak, U.S. Air Force Academy
Peter Sutanto, Prairie View A&M University
Jon Tomlinson, University of Northwestern Ohio
Oya Tukel, Cleveland State University
David A. Vaughan, City University
Mahmoud Watad, William Paterson University
Fen Wang, Central Washington University
Cynthia Wessel, Lindenwood University
Larry R. White, Eastern Illinois University
Ronald W. Witzel, Keller Graduate School of Management
G. Peter Zhang, Georgia State University
In addition, we would like to thank our colleagues in the College of
Business at Oregon State University for their support and help in
completing this project. In particular, we recognize Lacey McNeely, Prem
Mathew, and Jeewon Chou for their helpful advice and suggestions. We
also wish to thank the many students who helped us at different stages of
this project, most notably Neil Young, Saajan Patel, Katherine Knox, Dat
Nguyen, and David Dempsey. Mary Gray deserves special credit for editing
and working under tight deadlines on earlier editions. Special thanks go to
Pinyarat (“Minkster”) Sirisomboonsuk for her help in preparing the last five
Finally, we want to extend our thanks to all the people at McGraw-Hill
Education for their efforts and support. First, we would like to thank Noelle
Bathurst and Sarah Wood, for providing editorial direction, guidance, and
management of the book’s development for the eighth edition. And we
would also like to thank Sandy Wille, Sandy Ludovissy, Egzon Shaqiri,
Beth Cray, and Angela Norris for managing the final production, design,
supplement, and media phases of the eighth edition.
Erik W. Larson
Clifford F. Gray
page xiii
Guided Tour
Established Learning Objectives
Learning objectives are listed both at the beginning of each chapter and are
called out as marginal elements throughout the narrative in each chapter.
End-of-Chapter Content
Both static and algorithmic end-of-chapter content, including Review
Questions and Exercises, are assignable in Connect.
The SmartBook has been updated with new highlights and probes for
optimal student learning.
The Snapshot from Practice boxes have been updated to include a number
of new examples of project management in action. New discussion
questions based on the Snapshots have been added to the end-of-chapter
material and are assignable in Connect.
New and Updated Cases
Included at the end of each chapter are between one and five cases that
demonstrate key ideas from the text and help students understand how
project management comes into play in the real world. Cases have been
reviewed and updated across the eighth edition.
Instructor and Student Resources
Instructors and students can access all of the supplementary resources for
the eighth edition within Connect or directly at
page xiv
Note to Student
You will find the content of this text highly practical, relevant, and current.
The concepts discussed are relatively simple and intuitive. As you study
each chapter we suggest you try to grasp not only how things work but also
why things work. You are encouraged to use the text as a handbook as you
move through the three levels of competency:
I know.
I can do.
I can adapt to new situations.
The field of project management is growing in importance and at an
exponential rate. It is nearly impossible to imagine a future management
career that does not include management of projects. Resumes of managers
will soon be primarily a description of their participation in and
contributions to projects.
Good luck on your journey through the text and on your future projects.
Chapter-by-Chapter Revisions for the Eighth
Chapter 1: Modern Project Management
New Snapshot: Project Management in Action 2019.
New Snapshot: London Calling: Seattle Seahawks versus Oakland
New case: A Day in the Life—2019.
New section on Agile Project Management.
Chapter 2: Organization Strategy and Project Selection
Chapter text refined and streamlined.
New section describing the phase gate model for selecting projects.
Chapter 3: Organization: Structure and Culture
New section on project management offices (PMOs).
New Snapshot: 2018 PMO of the Year.
Chapter 4: Defining the Project
Consistent with PMBOK 6th edition, the scope checklist includes
product scope description, justification/business case, and acceptance
Discussion of scope creep expanded.
New case: Celebration of Color 5K.
page xv
Chapter 5: Estimating Project Times and Costs
Snapshot from Practice on reducing estimating errors incorporated in the
Snapshot from Practice: London 2012 Olympics expanded.
A new set of six exercises.
Chapter 6: Developing a Project Schedule
Chapter 6 retitled Developing a Project Schedule to better reflect content.
New case: Ventura Baseball Stadium.
Chapter 7: Managing Risk
New Snapshot: Terminal Five—London Heathrow Airport.
Consistent with PMBOK 6e, “escalate” added to risk and opportunity
responses and “budget” reserves replaced by “contingency” reserves.
Chapter 8 Scheduling Resources and Costs
Two new exercises.
New case: Tham Luang Cave Rescue.
Chapter 9: Reducing Project Duration
Snapshot 9.1: Smartphone Wars updated.
New case: Ventura Baseball Stadium (B).
Chapter 10: Being an Effective Project Manager
Effective Communicator has replaced Skillful Politician as one of the 8
traits associated with being an effective project manager.
Research Highlight 10.1: Give and Take expanded.
Chapter 11: Managing Project Teams
A new review question and exercises added.
Chapter 12: Outsourcing: Managing Interorganizational
Snapshot 12.4: U.S. Department of Defense Value Engineering Awards
New exercise added.
Chapter 13 Progress and Performance Measurement and
Expanded discussion of the need for earned value management.
New case: Ventura Stadium Status Report.
Chapter 14: Project Closure
New case: Halo for Heroes II.
page xvi
Chapter 15: Agile Project Management
Chapter revised to include discussions of Extreme programming,
Kanban, and hybrid models.
New Snapshot: League of Legends.
New case: Graham Nash.
Chapter 16: International Projects
Snapshots from Practice: The Filming of Apocalypse Now and River of
Doubt expanded.
New case: Mr. Wui Goes to America.
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Are there Discounts?

All new clients are eligible for upto 20% off in their first Order. Our payment method is safe and secure. Hire a tutor today CLICK HERE to make your first order