Description

Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
Student ID:
Course Title: E-commerce
Course Code: ECOM101
Academic Year/ Semester:
2021/2022 _First semester
1443_First Semester
Instructor Name:
Eithar Almujalli
Student Grade: out of 15
CRN:50319
Grade Level: High/ Middle / Low
1
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
➢ What is the business? (your choice)
https://ar-sa.namshi.com/
Namshi is a fashion and apparel retailer and it is the number one destination for online shopping, with
an online presence its official headquarters in Dubai that started in 2011 to become one of the famous
electronic markets specialized in the retail sale of fashion products of various kinds.
➢ What is the idea? (the visioning process)
The idea of the Namshi website is to provide online shopping in easy and accessible ways for the
customer, as it provides the latest trends and the finest brands in the fashion world.
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
Namshi provides sections for women’s clothing, men’s clothing, children’s clothing, cosmetics and
perfumes, and within each section there are sub-sections for clothing, shoes, bags, sports clothing,
and household items. The site also offers customizable segmentation widgets, so a visitor can easily
narrow the results they’re looking for with customization widgets based on color, size, price, brand
and other personal preferences.
• Product and type of services.
Products: Distinguished collections of the latest men’s fashion and supplies, including formal suits,
shoes, clothes, and sports shoes, and it provides women’s fashion from all major brands of clothing,
shoes, bags, accessories, modest clothing, dresses, and Arab fashion. It also provides the latest fashion
for children. .Services: The site provides a number of payment methods where the shopper can pay by
credit card (Visa Card and MasterCard) in addition to “mada” cards, and the buyer can pay by credit
card through the electronic payment gateway.or upon receipt of the order by the representative of the
delivery company. In addition, the value of purchases can be paid through a PayPal account from
anywhere in the world or an Apple Pay account in Saudi Arabia and the UAE only.
o What are the different types of products? Explain
2
Namshi offers the latest and finest brands that suit all ages and categories (women, men, children,
home supplies and electronic necessities), as each section includes clothes, shoes, bags and accessories,
in addition to a special section for sports supplies
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
Namshi website provides a set of services such as the return and exchange service. It also provides the
feature of exchange and return within a certain period from the date of purchase and under special
conditions for the site that require not to exchange or return cosmetics. In addition, it provides a cash
on delivery service and a credit card payment service.
• Business statement.
The business statement for Namshi is to provide the latest trends for men, women and children.
It is the best choice in online shopping in Saudi Arabia. It provides a large selection of
international brands with high quality.
• Business vision.
We aim to make shopping as easy as possible with delivery all over Saudi Arabia. Browse our
men’s clothing collection to find a full range of clothes for any occasion, from casual to formal
wear. View the women’s clothing collection through the best online shopping experience in
Saudi Arabia for clothing that suits your style. Keep your little one looking good with a range
of children’s clothing for all ages. We also have a wide range of luxury products, a selection of
fragrances is constantly updated, we have the latest cosmetics and everything you need to look
your best. Shop online in Jeddah, Namshi is your preferred choice for online shopping across
Saudi Arabia.
Namshi. (2011a). Online Shopping KSA – Fashion for Women, Men & Kids in Riyadh |
NAMSHI KSA. Retrieved 2022, from https://ensa.namshi.com/?utm_source=google&utm_medium=cpc&utm_content=namshi&utm_
campaign=sa_search_cb-010001_namshi_en_mobileweb&gclid=EAIaIQobChMI9_7bw8eD-QIVgYxRCh3wHQ-rEAAYASAAEgLaVPD_BwE
• Business objective.
The main goal of Namshi is to be the main supplier of shopping in the Middle East by
3
providing high-quality clothing and products, providing the best beauty trends for each season,
shopping for the best-selling fashion and beauty brands.
➢ Where is the money?
o What is the company’s business model?
– business model
Namshi’s business model is B2C, and the strategy firm uses to turn a profit is referred to as its business
model. It lists any estimated costs as well as the goods or services the company intends to sell, as well
as its chosen target clientele. Additionally, this strategy gave the shop access to low-cost marketing and
advertising tactics to sell its goods. They have adopted quick and inexpensive promotional strategies.
Pahwa, A. (2022b, June 29). Ecommerce Business & Revenue Models Explained. Retrieved July 16,
2022, from https://www.feedough.com/ecommerce-101-ecommerce-business-revenue-models/
o What is the revenue model? Give a general idea of how the business generates
revenues ?
The revenue model is a retail model, they have a revenue model that generates income, through
the pricing of goods and services in addition to the strategy that the company will use to entice
and retain customers. The revenue model includes potential sales forecasts about quantities
over a given period of time.
➢ Who and where is the target audience? Explain demographics, lifestyle, consumption
patterns, etc.
For all those interested in fashion and the latest trends and the finest brands in the fashion world and
those of a young age. To those who live in the Middle East and with their youth lifestyle, Namshi
offers a variety of goods, such as apparel, cosmetics, cutlery, and household goods that suit all those
demographics.
➢ Characterize the marketplace.
o Size, growth, demographics, structure, competition
4
o Research the market and give an idea about each point
The size of the marketplace is Medium into large, the clothing market in e-commerce is
expected to $713 billion in 2022. Growth is fast, demographics include men, women and
children. The structure of the company is not complex but the competition is high because of
easy entries from new businesses. And it is more challenging to build a trusted business in the
online market than the traditional business.
Mokhtar, S. (2021, September 17). ‫ اكسباند‬.2021 ‫تقرير سوق الموضة بمجال التجارة اإللكترونية في الشرق األوسط‬
‫كارت‬. Retrieved 2022, from https://expandcart.com/ar/ebooks/%D8%B3%D9%88%D9%82%D8%A7%D9%84%D9%85%D9%88%D8%B6%D8%A9%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%
D8%A9-2021/
➢ Describe the content of the business website
Namshi website displays in the top the best features such as ( Fast delivery and
Exchanges rules, 100% Genuine Brand, Cash on delivery service) also ( Women, Men, kids, Beauty
bottoms in the header and under these categories it shows separate bottoms such as
( Accessories, Bags, Beauty, Clothing, Home, Premium, Shoes, Sports, Gifts and New in, New
brands, In the style) . The Website displays seasonal offers and new arrivals and sales as well.
Customers can also browse by favorite brands at the bottom, And also ( Latest trends, Top Brands,
Shop On The Go feature )
➢ Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
Opportunities
Strength
Customer Loyalty.
Brand Name builded.
Price Power.
Large selections of brands
Excellent presence on
Social Media and good
engagement.
5
E-commerce is improving
quickly with new
technologies that have
levelled up the journey of
customers and user
experience.
Easier customer service with
online Live chat.
Better understanding
➢ Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer
service, news…etc.)
Activity
Type of
presence
Platform
6
Websit
e
Mobile
Namshi as an e-commerce store
has a well designed website
(https://ar-sa.namshi.com/) that
makes shopping easy and faster,
with high professionalism and
efficient services.
2. Explain the design of the system 4 marks
➢ Explain in detail the design of the system (business objectives, system functionality,
information provided)
Business Objective
System Functionality
7
Information provided
Ex: Display goods
Digital Catalog
Dynamic text and graphics catalog
Consumer feedback
Commentary accessible
Providing a comment-showing option
Class of goods
Titles of categories
Each and every product’s name available
Collecting client date
Database of clients
Every customer must provide their name,
address, phone number, and email; online
customer registration
Everything was
A picture of the product
The cost of the item and other information are
properly organized in
was displayed
displayed
e-commerce payment
There are several payment methods and a
system
safe credit card accessible (apple pay, cash,
the trolley
Carry out transaction
mada , paypal, tamara, postepay)
More customer
Utilize social media
Various social networking sites to spread the
content
• What can be improved or added into the system design?
We suggest putting some boards on the home page with a quick preview.
● Social media posts
● Browse the latest brands
● High fashion
8
● Reach out with us
3. Explain the current business e-commerce features 2 mark
➢ What are the current website features?
The website makes shopping easy, the shopper can browse by favorite brands and pay by many ways
of payment from anywhere in the world. They also have a lot of brands and always have discounts, and
fast shipping as well.
➢ What types of these features can be annoying to customers? Provide pictures.
● Sometimes we like to shop from websites but as we noticed it is not as easy as the app, and it is
annoying to search about some brands from the header section and also at the bottom we found too
many links.
● Some problem that we faced is that the search doesn’t give her the product that she wants.
● There are multiple products that are marked sold out even though they are in stock.
9
? What can you do to improve the current features on the website
We suggest hiring more employees to make the shipping faster and increase the kids’ products
suppliers. Coloring important buttons such as: size button + contact us option it will be better to put a
Pop-up feature to show where customers can reach out + FAQ + quick delivery per piece also showing
comments option and buyers reviews.
4. Explain the business e-commerce process 2 marks
1.The users’ first logins into the website or download the app to one’s mobile.
2. Firstly, The users should choose the language of the app.
3. Secondly, the user should choose her country.
4. After that, which characteristics user’s need to shop in.
5. Login in your email or account in the app to confirm your payment method.
6.Then, they need to surf and pick the dress or clothes to purchase
7.The chosen dress(es) is added to the shopping basket
8.The location for delivering the dress(s) is selected
9.Selecting the payment option, the users will be using
10.A promotional code is chosen applicable
11.The user makes a payment for items chosen
12.Notification signifying a successful transaction is sent to the listed address.
13.The user logs out from the website or the app.
What can be improved in the process?
–
Suggestions from buyers choices under each piece.
–
Navigation links can be added to ease the navigation process from one product into another,
10
without closing all the products that browsed.
–
The steps required to purchase dresses should be minimized to encourage customers in
purchasing so many clothes.
References
11
Pahwa, A. (2022b, June 29). Ecommerce Business & Revenue Models Explained. Retrieved July 16,
2022, from https://www.feedough.com/ecommerce-101-ecommerce-business-revenue-models/
Namshi. (2011a). Online Shopping KSA – Fashion for Women, Men & Kids in Riyadh | NAMSHI
KSA. Retrieved 2022, fromhttps://ensa.namshi.com/?utm_source=google&utm_medium=cpc&utm_content=namshi&utm_campaign=sa_se
arch_cb-010001_namshi_en_mobile-web&gclid=EAIaIQobChMI9_7bw8eD-QIVgYxRCh3wHQrEAAYASAAEgLaVPD_BwE
Mokhtar, S. (2021, September 17). ‫ اكسباند‬.2021 ‫تقرير سوق الموضة بمجال التجارة اإللكترونية في الشرق األوسط‬
‫كارت‬. Retrieved 2022, from https://expandcart.com/ar/ebooks/%D8%B3%D9%88%D9%82%D8%A7%D9%84%D9%85%D9%88%D8%B6%D8%A9%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%
D8%A9-2021/
Guidelines for the assignment:
✓ The answer sheet must include the following:
12
• Cover page
• Questions
• Answers
✓ Make sure to include the cover page with all information required.
TWO mark will be deducted if there is no cover page
✓ This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
✓ You are required to choose one current business from the list.
✓ Each website can be chosen by one group only.
✓ Use font Times New Roman, 12 font size
✓ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project and references. ✓ The minimum
number of required references is 5 references using APA style. ✓ Your whole project
report length should be between 1250 to 1600 words. ✓ You must check the spelling and
grammar mistakes before submitting the assignment. ✓ Up to 20% of the total grade will
be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
✓ Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_A.docx
13
E-Commerce 2018: Business. Technology.
Society
Fourteenth Edition
Chapter 1
Introduction to
E-commerce
‫مقدمة في التجارة اإللكترونية‬
Copyright © 2019 Pearson Education, Ltd.
Learning Objectives ‫أهداف التعلم‬
1.1 Understand why it is important to study e-commerce. .‫ فهم سبب أهمية دراسة التجارة اإللكترونية‬1.1
1.2 Define e-commerce, understand how e-commerce differs from e-business, identify the primary
technological building blocks underlying e-commerce, and recognize major current themes in ecommerce.
‫ وتحديد لبنات البناء التكنولوجية األساسية‬، ‫ وفهم كيف تختلف التجارة اإللكترونية عن األعمال اإللكترونية‬، ‫ تعريف التجارة اإللكترونية‬1.2
.‫ والتعرف على الموضوعات الرئيسية الحالية في التجارة اإللكترونية‬، ‫التي تقوم عليها التجارة اإللكترونية‬
1.3 Identify and describe the unique features of e-commerce technology and discuss their business
significance.
.‫ تحديد ووصف الميزات الفريدة لتكنولوجيا التجارة اإللكترونية ومناقشة أهمية أعمالها‬1.3
1.4 Describe the major types of e-commerce. .‫ وصف األنواع الرئيسية للتجارة اإللكترونية‬1.4
1.5 Understand the evolution of e-commerce from its early years to today. ‫ فهم تطور التجارة اإللكترونية من‬1.5
.‫سنواتها األولى إلى اليوم‬
1.6 Describe the major themes underlying the study of e-commerce. ‫ وصف الموضوعات الرئيسية التي تقوم‬1.6
.‫عليها دراسة التجارة اإللكترونية‬
1.7 Identify the major academic disciplines contributing to e-commerce.
‫ التعرف على التخصصات األكاديمية الرئيسية التي تسهم في التجارة اإللكترونية‬1.7
Copyright © 2019 Pearson Education, Ltd.
Everything On Demand: The “Uberization” of Ecommerce
‫ “إهتزاز” التجارة اإللكترونية‬:‫كل شيء عند الطلب‬
• Class Discussion
– Have you used Uber or any other on-demand service
companies?
– What is the appeal of these companies for users and providers?
– Are there any negative consequences to the increased use of
on-demand services like Uber and Airbnb?
‫• مناقشة في الصف‬
‫أو أي شركات خدمات أخرى حسب الطلب؟‬Uber ‫❖ هل استخدمت‬
‫❖ ما هو جاذبية هذه الشركات للمستخدمين ومقدمي الخدمات؟‬
‫؟‬Airbnb ‫و‬Uber ‫❖ هل هناك أي عواقب سلبية على زيادة استخدام الخدمات عند الطلب مثل‬
‫؟‬
Copyright © 2019 Pearson Education, Ltd.
The First Thirty Seconds ‫أول ثالثين ثانية‬
• First 20 years of e-commerce
– Just the beginning
– Rapid growth and change
‫ سنة من التجارة اإللكترونية‬20 ‫أول‬
‫مجرد بداية‬
• Technologies evolve at exponential rates
– Disruptive business change
– New opportunities
• Why study e-commerce
– Understand opportunities and risks
– Analyze e-commerce ideas, models, issues
‫النمو السريع والتغيير‬
‫التقنيات تتطور بمعدالت هائلة‬
‫تغيير األعمال التخريبية‬
‫فرص جديدة‬
‫لماذا دراسة التجارة اإللكترونية‬
‫فهم الفرص والمخاطر‬
‫تحليل أفكار التجارة اإللكترونية‬
‫والنماذج والقضايا‬
Copyright © 2019 Pearson Education, Ltd.
Introduction to E-commerce
• Use of Internet to transact business
– Includes Web, mobile browsers and apps
• More formally:
– Digitally enabled commercial transactions between
and among organizations and individuals
• ‫استخدام اإلنترنت للمعامالت التجارية‬
– ‫يتضمن الويب ومتصفحات الجوال والتطبيقات‬
• :‫أكثر رسميا‬
– ‫المعامالت التجارية المم َّكنة رقميا ً بين المنظمات واألفراد‬
Copyright © 2019 Pearson Education, Ltd.
The Difference between E-Commerce and E-Business
‫الفرق بين التجارة اإللكترونية واألعمال اإللكترونية‬
• E-business:
– Digital enabling of transactions and processes within
a firm, involving information systems under firm’s
control
– Does not include commercial transactions involving
an exchange of value across organizational
boundaries
– E-:‫األعمال‬
– ‫ بما في ذلك أنظمة‬، ‫التمكين الرقمي للمعامالت والعمليات داخل الشركة‬
‫المعلومات الخاضعة لسيطرة الشركة‬
– ‫ال يشمل المعامالت التجارية التي تنطوي على تبادل للقيمة عبر الحدود‬
‫التنظيمية‬
Copyright © 2019 Pearson Education, Ltd.
Technological Building Blocks Underlying E –
Commerce
‫اللبنات التكنولوجية الكامنة وراء التجارة اإللكترونية‬
• Internet
• World Wide Web
– HTML
– Deep Web v s. “surface” Web
ersu
• Mobile platform
– Mobile apps
• ‫اإلنترنت‬
• ‫شبكة االنترنت‬
– HTML
– “‫الشبكة العميقة مقابل الويب “السطحية‬
• ‫منصة متنقلة‬
– ‫تطبيقات الموبايل‬
Copyright © 2019 Pearson Education, Ltd.
Insight on Technology: Will Apps Make the Web Irrelevant?
‫ هل تجعل التطبيقات الويب غير مالئمة؟‬:‫نظرة ثاقبة على التكنولوجيا‬
• Class Discussion
– What are the advantages and disadvantages of apps, compared
with websites, for mobile users?
– What are the benefits of apps for content owners and creators?
– Will apps eventually make the Web irrelevant? Why or why not?
• ‫مناقشة في الصف‬
– ‫ لمستخدمي األجهزة المحمولة؟‬، ‫ مقارنة مع مواقع الويب‬، ‫ما هي مزايا وعيوب التطبيقات‬
– ‫ما هي فوائد التطبيقات ألصحاب المحتوى ومنشئي المحتوى؟‬
– ‫هل ستجعل التطبيقات الويب في النهاية غير ذي صلة؟ لما و لما ال؟‬
Copyright © 2019 Pearson Education, Ltd.
Major Trends in E-Commerce
‫االتجاهات الرئيسية في التجارة اإللكترونية‬
• Business trends include:
– All forms of e-commerce show very strong growth
• Technology trends include:
– Mobile platform has made mobile e-commerce reality
• Societal trends include:
– Increased online social interaction and sharing
• :‫تشمل اتجاهات العمل‬
– ‫جميع أشكال التجارة اإللكترونية تظهر نموا قويا جدا‬
• :‫تشمل اتجاهات التكنولوجيا‬
– ‫جعلت منصة المحمول التجارة اإللكترونية المتنقلة حقيقة واقعة‬
• :‫االتجاهات المجتمعية تشمل‬
– ‫زيادة التفاعل االجتماعي عبر اإلنترنت والمشاركة‬
Copyright © 2019 Pearson Education, Ltd.
Unique Features of E-Commerce
Technology (1 of 2)
)2 ‫ من‬1( ‫الميزات الفريدة لتكنولوجيا التجارة اإللكترونية‬
1. Ubiquity
2. Global reach
3. Universal standards
4. Information richness
1) ‫وجوده في كل مكان‬
2) ‫الوصول العالمي‬
3) ‫المعايير العالمية‬
4) ‫ثراء المعلومات‬
Copyright © 2019 Pearson Education, Ltd.
Unique Features of E-Commerce
Technology (2 of 2)
5. Interactivity
6. Information density
7. Personalization/customization
8. Social technology
‫• التفاعل‬
‫• كثافة المعلومات‬
‫ التخصيص‬/ ‫• إضفاء الطابع الشخصي‬
‫• التكنولوجيا االجتماعية‬
Copyright © 2019 Pearson Education, Ltd.
Types of E-Commerce
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Consumer-to-Consumer (C2C)
• Mobile e-commerce (M-commerce)
• Social e-commerce
• Local e-commerce
)B2C( ‫• بين األعمال والمستهلك‬
)B2B( ‫• األعمال التجارية‬
)C2C( ‫• المستهلك إلى المستهلك‬
)‫• التجارة اإللكترونية المتنقلة (التجارة اإللكترونية‬
‫• التجارة اإللكترونية االجتماعية‬
‫• التجارة اإللكترونية المحلية‬
Copyright © 2019 Pearson Education, Ltd.
Figure 1.5 The Growth of B2C E-Commerce in the
United States
‫التجارة اإللكترونية في الواليات المتحدة‬B2C ‫ نمو‬1.5 ‫الشكل‬
Copyright © 2019 Pearson Education, Ltd.
Figure 1.7 The Growth of B2B E-Commerce
in the United States
Copyright © 2019 Pearson Education, Ltd.
Figure 1.8 The Growth of M-Commerce in the
United States
.‫ نمو التجارة الخلوية في الواليات المتحدة‬1.8 ‫الشكل‬
Copyright © 2019 Pearson Education, Ltd.
E-Commerce: A Brief History (1 of 4)
)4 ‫ من‬1( ‫ تاريخ موجز‬:‫التجارة اإللكترونية‬
• Precursors
– Baxter Healthcare modem-based system
– Order entry systems
– Electronic Data Interchange (EDI) standards
– French Minitel
‫• األسالف‬
‫❖ نظام قائم على مودم باكستر للرعاية الصحية‬
‫❖ طلب نظم الدخول‬
)E D I( ‫❖ معايير تبادل البيانات اإللكترونية‬
Minitel ‫❖ الفرنسية‬
Copyright © 2019 Pearson Education, Ltd.
E-Commerce: A Brief History (2 of 4)
• 1995–2000: Invention
– Sale of simple retail goods
– Limited bandwidth and media
– Euphoric visions of
▪ Friction-free commerce
▪ First-mover advantages
– Dot-com crash of 2000
‫ اختراع‬:2000-1995 •
‫❖ بيع سلع التجزئة البسيطة‬
‫❖ محدودية النطاق الترددي والوسائط‬
‫❖ رؤى مبهجة‬
‫• تجارة خالية من االحتكاك‬
‫• مزايا المحرك األول‬
2000 ‫❖ تحطم دوت كوم عام‬
Copyright © 2019 Pearson Education, Ltd.
E-Commerce: A Brief History (3 of 4)
• 2001–2006: Consolidation
– Emphasis on business-driven approach
– Traditional large firms expand presence
– Start-up financing shrinks
– More complex products and services sold
– Growth of search engine advertising
– Business web presences expand
‫ توحيد‬:2006-2001
•
‫❖ التركيز على النهج القائم على األعمال التجارية‬
‫❖ الشركات الكبيرة التقليدية توسع وجودها‬
‫❖ بدأ التمويل يتقلص‬
‫❖ بيع المزيد من المنتجات والخدمات المعقدة‬
‫❖ نمو اإلعالن محرك البحث‬
‫❖ توسيع وجود األعمال التجارية على شبكة اإلنترنت‬
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E-Commerce: A Brief History (4 of 4)
• 2007–Present: Reinvention
‫ إعادة اختراع‬:‫ حتى اآلن‬2007
– Rapid growth of:
:‫النمو السريع لل‬
▪ Web 2.0, including online social networks
▪ Mobile platform
▪ Local commerce
▪ On-demand service economy
▪ ‫ بما في ذلك الشبكات االجتماعية عبر اإلنترنت‬، 2.0 ‫الويب‬
▪ ‫منصة متنقلة‬
▪ ‫التجارة المحلية‬
▪ ‫اقتصاد الخدمات عند الطلب‬
– Entertainment content develops as source of revenues
‫تطور المحتوى الترفيهي كمصدر لإليرادات‬
– Transformation of marketing
‫تحول التسويق‬
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Figure 1.10 Periods in the Development of E-Commerce
‫ الفترات في تطوير التجارة اإللكترونية‬1.10 ‫الشكل‬
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Insight on Business: Rocket Internet
‫ االنطالقة الجنونية لإلنترنت‬:‫نظرة ثاقبة العمل‬
• Class Discussion
– What are the benefits of investing in a company that
Rocket Internet has launched?
– Is an incubator the best solution for start-ups to find
funding? Why or why not?
– Why is Rocket Internet controversial?
‫• مناقشة في الصف‬
‫؟‬Rocket Internet ‫• ما هي فوائد االستثمار في شركة أطلقتها‬
‫• هل الحاضنة هي الحل األفضل للشركات الناشئة للعثور على التمويل؟ لما و لما ال؟‬
‫مثيرا للجدل؟‬
‫• لماذا االنطالقة الجنونية لالنترنت‬
ً
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Assessing E-Commerce (1 of 2)
)2 ‫ من‬1( ‫تقييم التجارة اإللكترونية‬
• Stunning technological success
• Early years a mixed business success
– Few early dot-coms have survived
– Online sales growing rapidly
• Many early visions not fulfilled
– Price dispersion
– Information asymmetry
– New intermediaries
‫• نجاح تكنولوجي مذهل‬
‫• السنوات المبكرة نجاح تجاري مختلط‬
‫❖ نجا القليل من الدوت كوم في وقت مبكر‬
‫❖ المبيعات عبر اإلنترنت تنمو بسرعة‬
‫• رؤى مبكرة كثيرة لم تتحقق‬
‫❖ تشتت السعر‬
‫❖ عدم تناسق المعلومات‬
‫❖ وسطاء جدد‬
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Assessing E-Commerce (2 of 2)
• Other surprises
– Fast-follower advantages
– Start-up costs
– Impact of mobile platform
– Emergence of on-demand e-commerce
‫مفاجآت أخرى‬
•
‫❖ سريع أتباع المزايا‬
‫❖ تكاليف البدء‬
‫❖ تأثير منصة المحمول‬
‫❖ ظهور التجارة اإللكترونية عند الطلب‬
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Understanding E-Commerce: Organizing Themes
‫ تنظيم الموضوعات‬:‫فهم التجارة اإللكترونية‬
• Technology:
– Development and mastery of digital computing and
communications technology
• Business:
– New technologies present businesses with new ways of
organizing production and transacting business
• Society:
– Intellectual property, individual privacy, public welfare policy
:‫تقنية‬
•
‫تطوير وإتقان تكنولوجيا الحوسبة الرقمية واالتصاالت‬
•
:‫اعمال‬
•
‫تقدم التقنيات الحديثة للشركات طرقًا جديدة لتنظيم اإلنتاج ومعامالت األعمال‬
•
:‫المجتمع‬
•
‫ سياسة الرفاهية العامة‬، ‫ الخصوصية الفردية‬، ‫الملكية الفكرية‬
•
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‫‪Figure 1.11 The Internet and the Evolution of Corporate Computing‬‬
‫الشكل ‪ 1.11‬اإلنترنت وتطور الحوسبة المؤسسية‬
‫تكنولوجيا الكمبيوتر‬
‫تطبيقات األعمال‬
‫أتمتة المعامالت‬
‫كشف رواتب‬
‫الحسابات المستحقة‬
‫أجهزة الكمبيوتر المركزية • ‪1950‬‬
‫‪1975 -‬‬
‫أتمتة وظائف العمل‬
‫تسويق‬
‫الموارد البشرية‬
‫التصميم‬
‫الحواسيب الصغيرة ‪1980 – 1970‬‬
‫أتمتة سطح المكتب‬
‫معالجة الكلمة‬
‫جداول البيانات‬
‫قواعد بيانات‬
‫حواسيب شخصية ‪ – 1980 .‬حتى‬
‫اآلن‬
‫أتمتة مجموعة العمل‬
‫مشاركة المستندات‬
‫ادارة مشروع‬
‫المراسلة والبريد اإللكتروني‬
‫الشبكات المحلية عميل ‪ /‬خادم‬
‫الحوسبة‬
‫‪ – 1980.‬الوقت الحاضر‬
‫األتمتة على مستوى المؤسسة‬
‫نظم تخطيط الموارد‬
‫نظم التمويل والتصنيع المتكاملة‬
‫تخطيط الموارد البشرية‬
‫الحوسبة على مستوى المؤسسة‬
‫‪ – 1990 .‬حتى اآلن‬
‫أتمتة النظام الصناعي‬
‫إدارة األمدادات‬
‫إدارة عالقات العمالء‬
‫أنظمة إدارة القناة‬
‫خدمات الويب والسحابة‬
‫اإلنترنت والويب منصة الحوسبة‬
‫السحابية‬
‫‪ 1995‬حتى اآلن‬
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Insight on Society: Facebook and the Age of Privacy
‫ الفيسبوك وعصر الخصوصية‬:‫نظرة ثاقبة المجتمع‬
• Class discussion:
– Why are social networks interested in collecting user
information?
– What types of privacy invasion are described in the case? Which
is the most privacy-invading, and why?
– Is e-commerce any different than traditional markets with respect
to privacy? Don’t merchants always want to know their
customer?
– How do you protect your privacy on the Web?
:‫مناقشة في الصف‬
•
‫❖ لماذا تهتم الشبكات االجتماعية بجمع معلومات المستخدم؟‬
‫ ولماذا؟‬، ‫❖ ما هي أنواع غزو الخصوصية الموصوفة في القضية؟ ما هو األكثر غزو الخصوصية‬
‫❖ هل تختلف التجارة اإللكترونية عن األسواق التقليدية فيما يتعلق بالخصوصية؟ أال يريد التجار دائ ًما معرفة عمالئهم؟‬
‫❖ كيف تحمي خصوصيتك على الويب؟‬
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Academic Disciplines Concerned with Technology
‫التخصصات األكاديمية المعنية بالتكنولوجيا‬
• Technical
– Computer science, management science, information
systems
• Behavioral
– Information systems research, economics, marketing,
management, finance/accounting, sociology
‫• فني‬
‫ نظم المعلومات‬، ‫ علوم اإلدارة‬، ‫• علوم الكمبيوتر‬
‫• السلوكية‬
‫ علم االجتماع‬، ‫ المحاسبة‬/ ‫ المالية‬، ‫ اإلدارة‬، ‫ التسويق‬، ‫ االقتصاد‬، ‫• بحوث نظم المعلومات‬
Copyright © 2019 Pearson Education, Ltd.
Careers in E-Commerce
‫وظائف في التجارة اإللكترونية‬
• Position: Category specialist in E-commerce Retail
Program
• Qualification/Skills
• Preparing for the Interview
• Possible Interview Questions
‫ أخصائي فئة في برنامج البيع بالتجزئة للتجارة اإللكترونية‬:‫• الوظيفة‬
‫ مهارات‬/ ‫• تأهيل‬
‫• التحضير للمقابلة‬
‫• أسئلة المقابلة المحتملة‬
Copyright © 2019 Pearson Education, Ltd.
E-Commerce 2018: Business. Technology.
Society‫ المجتمع‬.‫ التكنولوجيا‬.‫ األعمال‬:2018 ‫التجارة اإللكترونية‬
Fourteenth Edition
Chapter 2
E-Commerce Infrastructure
‫البنية التحتية للتجارة اإللكترونية‬
Slides in this presentation contain
hyperlinks. JAWS users should be
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INSERT+F7
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Learning Objectives ‫أهداف التعلم‬
2.1 Discuss the origins of, and the key technology concepts behind, the
Internet.
2.2 Explain the current structure of the Internet.
2.3 Understand the limitations of today’s Internet and the potential capabilities
of the Internet of the future.
2.4 Understand how the Web works.
2.5 Describe how Internet and web features and services support e-commerce.
2.6 Understand the impact of mobile applications.
3-2 .‫ شرح الهيكل الحالي لإلنترنت‬2.2 .‫ مناقشة أصول اإلنترنت والمفاهيم التكنولوجية الرئيسية وراءها‬2.1
2.5 .‫ فهم كيفية عمل الويب‬2.4 .‫فهم أوجه القصور في اإلنترنت اليوم والقدرات المحتملة لإلنترنت في المستقبل‬
.‫ فهم تأثير تطبيقات الجوال‬2.6 .‫وصف كيفية دعم ميزات وخدمات اإلنترنت والويب للتجارة اإللكترونية‬
Copyright © 2019 Pearson Education, Ltd.
Tech Titans Target a Prize: Bringing Internet
Access to Rural India
‫ الوصول إلى اإلنترنت إلى المناطق الريفية في الهند‬:‫جبابرة التكنولوجيا تستهدف جائزة‬
• Class Discussion ‫مناقشة في الصف‬
– How can the business opportunities of rural India be
assessed?
– What is rural India’s biggest potential?
– Which of the various methods described for bringing
the Internet to rural India do you feel might be most
successful?
‫– كيف يمكن تقييم الفرص التجارية في المناطق الريفية في الهند؟‬
‫– ما هي أكبر إمكانات المناطق الريفية في الهند؟‬
‫– أي من الطرق المختلفة الموصوفة لجلب اإلنترنت إلى المناطق الريفية في الهند هل تشعر قد‬
‫تكون األكثر نجاحا؟‬
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The Internet: Technology Background
‫ خلفية التكنولوجيا‬:‫اإلنترنت‬
• Internet
– Interconnected network of thousands of networks and
millions of computers
‫– شبكة مترابطة من اآلالف من الشبكات وماليين أجهزة الكمبيوتر‬
– Links businesses, educational institutions,
government agencies, and individuals
‫– ربط الشركات والمؤسسات التعليمية والوكاالت الحكومية واألفراد‬
• World Wide Web (Web) )‫شبكة ويب العالمية (ويب‬
– One of the Internet’s most popular services
‫– واحدة من الخدمات األكثر شعبية على شبكة اإلنترنت‬
– Provides access to billions, possibly trillions, of web
pages ‫ من صفحات الويب‬،‫ وربما تريليونات‬،‫يوفر الوصول إلى المليارات‬
Copyright © 2019 Pearson Education, Ltd.
The Evolution of the Internet 1961–Present
‫حتى اآلن‬-1961 ‫تطور اإلنترنت‬
• Innovation Phase, 1961–1974 ‫مرحلة االبتكار‬
– Creation of fundamental building blocks‫إنشاء لبنات البناء األساسية‬
• Institutionalization Phase, 1975–1995 ‫مرحلة إضفاء الطابع المؤسسي‬
– Large institutions provide funding and legitimization
‫المؤسسات الكبيرة توفر التمويل والشرعية‬
• Commercialization Phase, 1995–present‫ حتى اآلن‬- ‫مرحلة التسويق‬
– Private corporations take over, expand Internet
backbone and local service
‫ وتوسيع العمود الفقري لإلنترنت والخدمة المحلية‬،‫الشركات الخاصة تتولى زمام األمور‬
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The Internet: Key Technology Concepts
‫ مفاهيم التكنولوجيا الرئيسية‬:‫اإلنترنت‬
• Internet defined as network that: ‫تعريف اإلنترنت كشبكة‬
– Uses IP addressing ‫يستخدم‬I P ‫عنونة‬
– Supports TCP/IP ‫يدعم‬
– Provides services to users, in manner similar to
telephone system‫ بطريقة مماثلة لنظام الهاتف‬،‫تقديم الخدمات للمستخدمين‬
• Three important concepts:‫ثالثة مفاهيم مهمة‬
– Packet switching‫تبديل الحزمة‬
– TCP/IP communications protocol ‫بروتوكول االتصاالت‬
– Client/server computing ‫ الخادم‬/ ‫الحوسبة العميل‬
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Packet Switching
‫ الخادم‬/ ‫الحوسبة العميل‬
• Slices digital messages into packets.
• Sends packets along different communication paths as
they become available.
• Reassembles packets once they arrive at destination.
• Uses routers.
• Less expensive, wasteful than circuit-switching.
•
.‫• إرسال الحزم عبر مسارات اتصال مختلفة عند توفرها‬
.‫• إعادة تجميع الحزم بمجرد وصولها إلى الوجهة‬
.‫• يستخدم أجهزة التوجيه‬
.‫ وإهدار من تبديل الدوائر‬،‫• أقل تكلفة‬
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.‫شرائح الرسائل الرقمية إلى حزم‬
Figure 2.3 Packet Switching
‫ تبديل الرزم‬3-2 ‫الشكل‬
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TCP/IP
• Transmission Control Protocol (TCP)‫بروتوكول التحكم باإلرسال‬
– Establishes connections among sending and receiving
Web computers
– Handles assembly of packets at point of transmission, and
reassembly at receiving end
.‫تأسيس اتصاالت بين إرسال أجهزة كمبيوتر ويب وتلقيها‬
.‫ وإعادة التجميع عند نهاية االستالم‬،‫يعالج تجميع الحزم عند نقطة اإلرسال‬