MGT 401 Saudi Electronic University iRobot Strategic Management Case Discussion


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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
Due Date: 08/08/2022 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: Summer Semester
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /15
Level of Marks: High/Middle/Low

The Assignment must be submitted on Blackboard (WORD format only) via allocated
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:

Understand the basic concepts and terminology used in Strategic Management (CLO1)
Identify opportunities and threats as well as strengths and weaknesses in the operating (CLO2)
Distinguish between different types and levels of strategy and strategy implementation environment of
hypothetical and real-world organizations. (CLO3)
Gain insights into the strategy-making processes of different types of organizations (CLO4)
Understand the contribution of various functional areas e.g. production, marketing, purchasing, and supply
management to the overall well-being of the organization. (CLO5)
Understand issues related to strategic competitive advantage in diversified organizations (CLO6)
This assignment includes 2 sections:
Case study
Assignment Question(s):
Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and
answer the following questions: (1 mark each question)
Draw the SWOT matrix of the iRobot company.
What is the competitive strategy used by iRobot company?
Use the five forces of the M. Porter matrix to describe the robot-based product industry.
Describe the different functional strategies of the iRobot company.
Describe the relationship of iRobot with its primary stakeholders.
6. Describe the core competency and the outsourcing strategy of iRobot.
7. What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
8. What are the main challenges that iRobot faces?
9. Assess the competitive advantage of iRobot in its market.
10. Recommend solutions for iRobot to improve its competitive advantage.
From real national/international market, select any type of strategic alliance between two firms and answer
the following questions: (1 mark each question)
1. Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size,
market position…). Max 150 words
2. What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
3. What is the method used by the firms to manage their cultures after alliance? underline the pros
and cons of this method.
4. Is this strategic alliance successful? Justify.
5. What recommendations can you give to the managers of these firms to improve their
✓ Use at least 4 references for your answers to section II.
✓ All references used should be listed by the end of your analysis, using the APA style.
Case Study
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